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Podchaser Integrates with Sprinklr Insights to Introduce Podcast Listening Data to Platform

The partnership unlocks Podchaser’s global metadata on over 4.5 million podcasts and 170 million episodes for Sprinklr Insights customers


Podchaser, the leading podcast database, today launched an integration with Sprinklr – the leading unified customer experience management (Unified-CXM) platform – to enhance Sprinklr’s AI-powered social listening and monitoring product suite – Sprinklr Insights – with Podchaser API’s robust podcast metadata. 

Podcasts are crucial for brand thought leadership as they offer a powerful platform to engage audiences with in-depth discussions, share expert insights, and establish a brand’s authority in a convenient and accessible format. This partnership allows Sprinklr customers to understand brand-relevant conversations happening on podcasts as well as measure the impact of editorial podcast content. Specifically, the Podchaser integration will arm Sprinklr customers with powerful data on podcast reach as well as audience demographic insights that enable them to make informed decisions for their campaigns.

“As the medium continues to grow, it’s becoming increasingly important for companies to understand how their brand and products are being discussed on podcasts,” said Bradley Davis, CEO of Podchaser. “Through Podchaser’s data integration, Sprinklr customers are gaining unparalleled insight into their podcast presence and its impact.”

“The digital world generates oceans of valuable information. Brands need omnichannel listening strategies to filter signal from noise on an enterprise scale, and transform it into actionable insights that drive better strategies and customer experiences,” said Sprinklr Chief Technology Officer, Pavitar Singh. “The integration with Podchaser provides Sprinklr customers the ability to listen to and measure conversations happening on podcasts alongside the 30+ digital platforms already supported by Sprinklr.”   

The integration of Podchaser’s global metadata on over 4.5 million podcasts and 170 million episodes enables Sprinklr to offer an industry-leading social listening podcast platform to its customers. The integration will be generally available to all Sprinklr Insights customers at the end of June as part of Sprinklr’s 18.5 product release.

Additional Information:

About Sprinklr

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100. 

Sprinklr press contact

Austin DeArman

pr@sprinklr.com

About Podchaser

Podchaser is the world’s most comprehensive podcast database – our mission is to collect, enrich, and distribute podcasting insights to power discovery for businesses, creators, and fans.

Podchaser Press Contact

Molly DeMellier

molly.demellier@acast.com

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