‘Europeans can’t do category design.’ We hear this a lot, particularly from our friends across the pond. However, the company behind London’s record breaking $11 billion IPO might disagree. Wise (formerly known as TransferWise) has successfully built and dominated a category within the retail banking space. And, they’re from the UK.

So what’s their secret? Why has Wise succeeded where so many other Europeans have failed?

In today’s episode, we take a look at what we can learn from Wise. We’ll also be checking the tech recession’s temperature and asking what options are available to your business. Could it be time for a new category?

What to look forward to:

00:50 Wise words - What can we learn from a European category king

06:20 The techcession rages on… to the techpocalypse 

10:25 SaaS - Time for recategorisation?

14:25 How to pull off the perfect ‘lightning strike’

22:45 Is it the year of increasing efficiency? Or just the year of increasing margin?

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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