In this episode of The Difference Engine we talk to a captain at the helm of the category ship. 

Vincent Peters brings a wealth of experience to the table, having held prominent leadership positions at renowned companies such as TIBCO, Qlik, Siebel Systems, and Oracle. Not only has he navigated the global landscape of tech leadership, but he's also delved into entrepreneurship, co-founding Curo Technologies, which was later acquired by Adobe.

At Productsup, Vincent spearheads a category-leading Product to Consumer (P2C) commerce platform that revolutionizes product content management and fosters crucial connections between brands, retailers, marketplaces, and consumers. 

In our conversation today, we'll delve into Vincent's motivations for category design, his experiences leading a category-defining company, and the invaluable lessons he's learned along the way.

There is more information on how to design your category on our blog

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