‘The UK’s biggest miscarridge of justice’. This is what the The Criminal Cases Review Commission called the Post Office Horizon scandal. But who is to blame? Is it Fujitsu’s fault? Or do the rotten roots of run deeper? In this episode we look into the distribution of UK tech contracts and the consequences sector stragulation. 

We also look into our crystal ball to predict Google’s massive category pivot. Are they moving away from the voice assistant market and instead incorporating it into Bard. We’ll also be teaching you how to successfully steer your own pivot by implementing a FroTo. 

What to look forward to:

00:53: The lessons from Fujistu and the Post Office

06:46: Are Google undertaking a massive category pivot?

11:04: What is a FroTo?

17:12: The UK tech exodus

21:17: Keeping your team with you on a category journey

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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