In the first episode of the Rave Social Podcast, Jaiden discusses the marketing trends to expect in 2024. She emphasizes the importance of personal brands and the human touch in building trust with consumers. Jaiden also predicts an increase in affiliate marketing and the value of word-of-mouth recommendations. She highlights the significance of both short form and long form content, with a focus on podcasting. In addition, Jaiden discusses the rise of in-house content creators, the need for a shift in the coaching industry's marketing strategies, and the importance of providing value in email marketing. She also touches on influencer marketing, the evolution of digital courses, the use of AI-driven content, and the platforms that will be valuable in 2024.

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