In this episode, Jaiden interviews Frances Aronhalt, a bookkeeper and CFO, about starting a business and working from home. Frances shares her journey of how she got started in her business and the importance of being home with her children. She explains the services she offers to business owners, including bookkeeping and CFO services. Frances emphasizes the need for business owners to have a plan in place for their money and to avoid chasing monetary goals without a strategy. She also discusses the importance of hiring employees and outsourcing to scale a business. Frances provides insights into determining personal income from the business and the role of business debt. She concludes by discussing red flags in a business bank account and the importance of ethical marketing. In this conversation, Frances Aronhalt shares insights and advice on bookkeeping and business finances. She discusses red flags to watch out for in business finances, the personal aspect of managing finances, and the importance of choosing a trustworthy bookkeeper. Frances emphasizes the need to create a safe space for financial discussions and provides recommendations for bookkeeping tools. She also highlights the impact of proper bookkeeping and offers advice for business owners, including the frequency of bookkeeping tasks and invoicing. Frances shares her thoughts on using QuickBooks and reflects on the importance of overcoming feelings of unworthiness in business.

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