In this episode, Jaiden Robinson interviews Cassie Dillard, a social media manager and personal branding expert. They discuss the definition and importance of personal branding, overcoming fear and starting a personal brand, transitioning within a personal brand, how personal brands should show up on social media, the difference between personal brands and non-personal brands, addressing the perception of superficiality in personal brands, and advice for their younger selves. The conversation emphasizes the need for authenticity, storytelling, and building connections in personal branding. Hit play!

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