Avery Akkineni is the Chief Marketing Officer of VaynerX, a family of companies including VaynerMedia, Sasha Group, VaynerCommerce, VaynerSpeakers, Gallery Media Group, Eva Nosidam, Tingley Lane, and more.

Their famous founder, Gary Vaynerchuk is considered one of the leading global minds on what’s next in culture, relevance, and the internet. 

In this episode, we talk about the challenges brands face in adapting to new consumer behaviors driven by smartphones and social media, moving away from traditional TV-centric advertising to a more interactive, consumer-driven approach.

Timestamps:

00:00 - Challenges in Modern Brand Marketing

13:21 - AI in Brand Marketing Future

21:43 - The Power of Digital Branding

27:00 - Innovative Brand Strategies in Marketing

32:19 - Staying Relevant in Brand Marketing

38:14 - Consumer Behavior in Buying Decisions