Adam Knight is the Principal at Knowing Hospitality, a Seattle based, full-service hotel management and consulting company that specializes in stabilizing and improving hotel businesses, driving better results for owners, and providing better experiences for guests and employees. Growing up in Canada, Adam’s hospitality career took him all over his home country, the Caribbean and the United States. After more than two decades in operations, administration and executive leadership roles with Fairmont, St. Regis and independents, Adam knows what it takes to create successful hotels and high functioning teams.An avid fitness and travel enthusiast, Adam received his Crossfit coaching certification at Reebok headquarters in Massachusetts, and last year fulfilled a lifelong dream of travelling to Peru to complete the 4-day Inca Trail hike to Machu Picchu. You can find his podcast, The Proven Principles Podcast, on all major podcasting apps.Adam holds an MBA from Athabasca University in Alberta, Canada.