Founder and CEO of Purple Patch Fitness, one of the leading triathlon coaching services globally. Host of the Purple Patch Podcast. Coaching world champions and thought leaders. Master Coach of IRONMAN. Father. Author of "The Well-Built Triathlete: Turning Potential Into Performance" and "Fast Track Triathlete: Balancing a Big Life With A Big Performance in Long-Course Triathlon." My goal is to change the way endurance athletes train.