Tim Wilson, or Timothy DeCamp Wilson is an American social psychologist and writer. He is the Sherrell J. Aston Professor of Psychology at the University of Virginia and teaches public policy at the Frank Batten School of Leadership and Public Policy. He is known for his research on self-knowledge and the influence of the unconscious mind on decision-making, preferences and behavior. He is the author of two popular books on psychology, Strangers to Ourselves: Discovering the Adaptive Unconscious and Redirect: The Surprising New Science of Psychological Change.