"Happiness over profits is the main thing."

About Chloë:Chloë Downes is an award winning marketeer and the Founder & CEO at SHFT, an influencer talent management agency shifting the industry and bringing back the true meaning of the word 'influence'. Throughout her career, Chloë has maintained a focus on making the industry a fairer place for creators by hosting events and workshops giving them the tools needed to navigate the industry. Inclusivity is at the forefront of Chloë's work and she has been vocal throughout her career about the need for diversity, not only in influencer campaigns but also, in the industry itself, especially in senior/management positions.

Timestamps:00:00 - Introduction02:12 - The Tipping Point04:13 - Founding Shift07:18 - Building a Diverse Team10:38 - From Rejection to Success12:35 - The Power of Values16:09 - Scaling Up19:07 - Balancing Quality and Quantity22:20 - Effective Processes24:54 - Networking and Building Connections27:05 - Profitability from Day One29:40 - Challenges in Building a Business32:48 - Work-Life Balance36:11 - Hiring and Building the Right Team39:18 - Lessons from Past Experiences42:10 - Staying True to Values45:05 - Advice for Aspiring Entrepreneurs48:20 - Final Thoughts and Future Plans

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