We’ve all experienced this kind of scenario.  A new company arrives on the market with a product that is highly functional and meets our needs phenomenally.  The product is well designed and is of high quality.  The care and focus of the manufacturer is obvious.  The company gains a good foothold in the market, then decides to start adding more to it’s product line, and the focus starts to get lost.  The company moves beyond it’s core business and quality drops.

What can digital analytics learn from this?  Why does is it always perceived as a negative for a company to want to focus on it’s core business?  What is the core business of digital analytics and what are some of the ways digital analytics strays from this?

On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what it means for an analytics team to have a clearly defined purpose and how easily they can be distracted with less valuable items without one.  They also talk about the key things internal customers what from an analytics team and what distracts those internal customers from getting value.

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