Michael Houlihan and Bonnie Harvey are the founders of Barefoot, America’s number one wine brand. They are also the co-authors of the New York Times bestseller, The Barefoot Spirit. They started with virtually no money or wine industry experience and pioneered worthy cause marketing. They now share their innovative approach to business as consultants, authors, workshop leaders, and speakers.
In this episode, Michael and Bonnie share how they help companies use their business stories to help instill corporate DNA with their stakeholders and employees resulting in a more engaged team, lower turnover rates, and increased productivity.
“When people hear a story, they’re more likely to identify with the principles behind the story.”
– Michael Houlihan
Go to www.3xvaluegrowth.com/model
Episode Takeaway: Why is it so important that your employees know your company history when they are hired in the first 24 hours?
“‘When the cement is wet; you can move it with a trowel when it gets hard; you need a jackhammer’– the thing is when you can move it with a trowel, why not embed the company history in that new employee’s open mind. They’re coming to work, they don’t know what to expect. This is your chance to tell them about your company’s story.’
– Michael Houlihan
Episode Takeaway: How to solve employee turnover?
– Bonnie Harvey
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