Turning a profit is like a three legged stool.  All three have to be there or you are going down.  The three legs are:

• Price
• Volume
• Expenses

Price x Volume = Revenue. Revenue - Expenses = Profit.

Price is what I'm thinking about today because price is tricky and its the one that's entirely on you.  You need customers for volume and vendors for expenses.  Price is up to you.