In this episode, we are joined by Bill Herndon, an award-winning creative professional in the entertainment industry. Bill is the founder and President of M2M STUDIOS, NEON LION PRODUCTIONS, and Cross Edge LLC. He has successfully partnered with Atlantic Records and has made deals with big companies like Big Fish Productions, VH1, A&E, and Lifetime. Bill has worked with famous music labels such as Warner Music Group, Capitol Records, and Universal, and has helped artists like Trey Songz, Keri Hilson, Neyo, Lauryn Hill, Ester Dean, and The Dream. He has also worked with people from shows like The Voice and American Idol. Bill is great at being creative, finding new talent, and understanding marketing. This has led to partnerships with well-known brands like Coca-Cola, Burger King, Vitaminwater, Best Buy, JetBlue, and Paramount Pictures. Bill is also the author of "Broken Shackles," a book about his inspiring journey of determination, purpose, and forgiveness. Tune in to learn more!