Adobe Martech Talk: Podcast Episode 6
 
Episode 6: How to digitally transform a B2B business.

Partner: James Horne, Balance Internet

Client: Brandon Soo, Total Tools

Partner: Brett Sinclair, B2B eCommerce Association of Australia and Adobe

eCommerce opens up a new channel for B2B businesses, and we have seen a push from B2B to B2E. In this episode, we explore how APAC merchants are embarking on grand scale digital transformation like never before. We speak to the authors of the recently released Whitepaper How to Succeed at Digital Transformation in B2B eCommerce. We are also joined by Brett Sinclair, who is the co-founder of the B2B eCommerce Association of Australia.

Our guests talk about the differences in eCommerce for B2B as opposed to B2C. The pandemic also saw a rapid growth in eCommerce between businesses and their journeys, wins and losses in getting through the period of change. They discuss the importance of Digital know-how to get boardroom backing and the role of staff in the transition.

Meet Our Guests:
James Horne
Director of Strategy - www.balanceinternet.com.au
Balance Internet is an Australian digital agency based in Melbourne; with offices in Sydney, Canberra, Auckland, Ha Noi and Kharkiv. We specialise in Magento Digital Commerce. Their large, close-knit team are problem solvers at heart, with backgrounds in development, design, information architecture and digital strategy. Responsible for award-winning online networks Balance Internet has weathered countless digital storms, seen mobile phones shrink to nothing and balloon back again. All the while, turning open-source ambitions into success stories for our partners.
 
Brandon Soo
Ecommerce Manager - www.totaltools.com.au
Total Tools has become the most trusted industrial tool retailer in Australia and, as a result, we must expand. Your retail store franchise will be in an exclusive premium territory plus there are no marketing fees. Our professional, in-house marketing team develops and executes national catalogue and sales campaigns throughout the year. They also advise and assist and help to fund individual regional and local area marketing activities.
 
Brett Sinclair
eCommerce Specialist http://www.adobe.com
Brett is a digital commerce specialist at Adobe and has been in the eCommerce field for over a decade. Brett has managed first-hand all of the functions of eCommerce, including web merchandising, digital marketing, user experience, technology selection and implementation, customer support, fulfilment, and other operating areas. He is also a founding Director of the B2B eCommerce Association APAC

Get in touch:
Have any questions you like answered? Please send an email to us
at AdobeMartechTalk@adobe.com.