Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on: 

• Building and empowering future programmatic traders with fundamental knowledge and practical experience.
• The need for ongoing training and consultation to keep skills refreshed in the programmatic industry.
• The need to understand the different learning patterns of the next generation and implement a customized onboarding process.
• The struggles involved in retaining talent and how to overcome them.
• Leveraging LinkedIn, engaging with companies, and staying consistent in learning to get started in the programmatic industry.

Helene Parker

linkedin.com/in/helene-parker

• Founder and Chief Programmatic Coach, Helene Parker Consulting LLC
• Founder and Host of the Programmatic Digest podcast
• Programmatic Media Advisor, Rayneta
• Experienced in working for advertising agencies managing multi-million dollar digital strategies across programmatic, social, and search technologies.

Elice Lau
linkedin.com/in/elicelau

• Chief Strategy Officer at AlikeAudience
• Headed several startups in the Ad-tech Industry
• Key stakeholder for the strategies and operations management at AlikeAudience
• Passionate about trusted data augmentation to enable marketers to reach the right customers.  

Duncan Craig 

linkedin.com/in/duncanwcraig

• Communications Director (AdTech and Digital)
• Former Business and Technology Journalist
• Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.