Recorded in January, this episode takes an in-depth look at Tech Policy with industry expert and Facebook veteran Katie Harbath, now Founder and CEO of Anchor Change. Katie takes us through her days at the social media giant, the promise of the

Meet Your Advocates Where They Are

Mar 4th, 2022 43m 26s

Advocacy is driven by people. But how do you find new advocates? And how are you learning more about what interests your current stakeholders? This week we're joined by Rand Fishkin, Co-founder of SparkToro, an audience discovery platform that

2022 & the Changing Landscape for PACS

Feb 8th, 2022 33m 13s

Our first three-time guest on the show, Kristin Brackemyer, Director, PAC and Government Relations for the Public Affairs Council joins us in our first episode of 2022 to talk about the changing landscape for PACs. Touching on everything from t

Key Ingredients to Get Your Point Across: Be Brief, Be Human, Be Persuasive

Sep 29th, 2021 40m 15s

The keys to effective communication = brevity, passion, a bit of data and the human touch. Communications expert Jean Card, Founder of Jean Card Ink, lays these ingredients out in our latest episode to help you sharpen your advocacy comms. A ve

Your Advocacy Email Open Rates Are About to Change Forever

Aug 25th, 2021 40m 26s

BIG changes are coming that will impact your advocacy email campaigns! In this important episode we break down how tech companies are updating systems that will transform how we look at open and delivery rates to our advocates; changing str

The Keys to Digital Advocacy Innovation & Growth

Aug 11th, 2021 43m 12s

The Keys to Digital Advocacy Innovation & Growth This great episode focuses on innovative ideas your digital advocacy program can adopt that drive growth and engagement! This week we're joined by Erica Klinger, the Senior Director of Marketing

Leveraging Coalitions for Greater Advocacy Success

Jul 15th, 2021 37m 40s

Bethany Dame, Assistant Vice President, Political Engagement & Grassroots at the American Property Casualty Insurance Association joins AHD this week to talk advocacy coalitions! From how to form a coalition to the various types, from elevating

Legit Lobbying 2.0 & Taking Strategic Positions on Divise Issues

Jun 11th, 2021 41m 32s

This week we're joined by industry expert Bruce Mehlman, Founder of Mehlman, Castagnetti, Rosen & Thomas who shares key insights into how hybrid lobbying is going to look going forward and the keys to groups taking positions on divisive issu

"No Wrong Door" NAMI's all-encompassing advocacy approach

Apr 13th, 2021 43m 10s

This week, we're joined by Hannah Wesolowski, Director, Field Advocacy at the National Alliance on Mental Illness. An industry veteran, Hannah leads a team whose mantra is "No Wrong Door," as they prepare and provide content for their state aff

Inside Toyota’s Award-Winning Advocacy Program

Mar 19th, 2021 48m 29s

This week we're joined by 2021 Public Affairs Council Advocacy Award Winner Becca Steele, Director of Emerging Technologies Policy at Toyota. A veteran of Capitol Hill, Becca not only walks us through her journey to her current position, but al

BEWARE: Hybrid Advocacy Fly-ins and Events Pitfalls!

Mar 4th, 2021 37m 7s

You’re already thinking about what in person fly-ins and events look like when the pandemic ends. “Could I livestream this to get more advocates involved if they can't make it in person?” Sure...BUT it's a bigger challenge than you think! On th

Rethink and Refine Your '21 PAC & Advocacy Strategies Featuring GSK's Michael Cavo

Feb 23rd, 2021 42m 15s

We've been told that our podcast is a bit like listening to friends have a chat about advocacy challenges. Today, we're banking on that concept, as we're joined by Michael Cavo, head of Federal Government Relations & Advocacy at GlaxoSmithKline

The state of advocacy and PACs after a chaotic start to 2021

Feb 16th, 2021 49m 7s

This week we're joined by two of the foremost experts in their fields, return guest Kristin Brackemeyer, head of PAC and Nick DeSarno, cohost of AHD and head of digital & advocacy both at the Public Affairs Council. In this episode we dive into

Advocating for Aisles 2 Thru 11

Jan 28th, 2021 22m 50s

This week we're joined by Katie McBreen, VP, Communications & Strategy with the Consumer Brands Association. Billing themselves as a 100 year old startup, Consumer Brands recently underwent an entire brand overhaul spearheaded by Katie, rebr

New external forces that will reshape advocacy in the new Congress

Nov 16th, 2020 42m 41s

Nathan Gonzales, Editor and Publisher of Inside Elections joins us this week as we dive into the results of Election 2020 and how they may bear out for Advocacy professionals. In an in-depth discussion, we talk through everything from the makeu

Avoiding Advocate Fatigue

Nov 10th, 2020 48m 1s

This week, we're joined by Kristin St. John, XYZ of ABC at the National Association of Community Health Centers. Health center funding is typically a safe bet. Legislators from both sides of the aisle are always keen to ensure their constituent

Think, Feel, Do: The Basics of Advocacy Messaging & Building Relationships

Nov 3rd, 2020 41m 37s

This week we're joined by Christopher Masak, Senior Associate Director at Alzheimer's Association as we dive into the basics of advocacy messaging and building relationships with both advocates & elected officials. Specifically - say your bill

Getting out the Vote & Building Member Value in 2020 and Beyond

Oct 21st, 2020 39m 33s

This week we're joined by Dorian Wanzer, Advocacy Manager, Global Government Relations at International Paper to take an in-depth look at her organization's GOTV program. From getting the CEO involved to staying out of partisan politics, we wal

Strengthening Associations & Advocacy: The important work of associations & the need for PPP funding

Oct 8th, 2020 40m 16s

Jeff Evans, the Associate Director of Public Policy from the American Society of Association Executives (ASAE) joins us as we dive into the fundamental role associations play in America's economy. Specifically, there's a misconception that asso

Increasing Advocate Engagement Through Proven Media Strategies

Sep 21st, 2020 43m 58s

Groups and associations growing right now and pulling their members and advocates closer to them are executing some simple media strategies. On this episode Producer Blake from Human Factor and Andy share what these groups are doing, proven

PAC's Nick DeSarno on Advocacy's (R)evolution

Aug 24th, 2020 45m 4s

Nick DeSarno, Head of Grassroots & Advocacy at the Public Affairs Council joins us this week to talk digital (r)evolution. Over the past 4 months, advocacy groups, associations & corporations have been forced to overhaul their digital / virtual

Personalizing Advocacy to Move the Dial With David Lusk

Aug 18th, 2020 31m 54s

In this episode, we're joined by David Lusk, Founder of Key Advocacy, as he walks us through how successful organizations are surveying, cultivating and empowering advocates to "Extend the Enterprise." In short, we know there's no one-size-fits

Tips to Maximizing Your Time and Advocacy Efforts During COVID

Jul 28th, 2020 37m 54s

Jordan Craig, from American Forest & Paper Association sits on the help desk this week as we talk about making the most of everyone's time during quarantine. We focus on balance and building - from repurposing videos captured pre-quarantine, to

Best PAC-tices: dispelling PAC myths and why PACs are so vital to successful advocacy

Jun 22nd, 2020 42m 4s

2 amazing public affairs leaders Jennifer Brooks, PAC Manager at Northrop Grumman, and Kristin Brackemyre, Director of PAC and Government Relations at the Public Affairs Council, join us for this lively discussion on Political Action Committees

RACE AND DIVERSITY IN ADVOCACY – THE NEED FOR CHANGE.

Jun 5th, 2020 44m 35s

Ryan Hamilton joins us from his home in downtown Minneapolis to share his thoughts on race and diversity in Associations and Advocacy. Ryan is the Diversity Manager for the Univ. of Minnesota, a former Capitol Hill staffer, and former advocacy