On this week’s AIBF Business Talk, Elaine Carroll, AIBF CEO, chats with Garrett Harte, founder of Harte Media, a strategic communications consultancy specialising in media relations, reputation management, and digital engagement. 🌟

Garrett's 30-year career in startups includes launching TV3 (now Virgin Media) and Newstalk, both of whom started with zero audience and grew into media powerhouses by creating a unique, engaging brand. The key was understanding their target audience, clear objectives, and effective communication as a disruptor in the market. 📈

Newstalk's success lay in being distinct from RTÉ, focusing on a pro-business, younger audience, and taking risks on national issues. Garrett emphasises the importance of having a clear vision, authenticity, and constant evolution based on circumstances. 🤝

He discusses how Harte Media helps businesses communicate clearly and effectively. The company focuses on identifying unique selling points, telling compelling stories, and engaging audiences with impactful language. The aim is to demystify media for clients, making them confident in their external communications. 💬

Don’t miss out on this enlightening conversation with Garrett Harte. Tune in now for invaluable insights!