The show, originally targeted to preschool aged children, featured a large cast of characters. Keyes wrote the dialog, wrote, and performed the songs, and voiced all the characters. Characters included Clickety-Clack the wooden man, Yip the wooden dog, Wooly the puppy, Happy Duck, Bugler Murphy, President Pip and many more. Many of the characters did not speak actual words but made noises that Story Man or President Pip interpreted for the children. For example, Clickety-Clack made tapping sounds, Bugler Murphy's voice sounded like a tooting horn. After some dialog with the characters, the Story Man told a short story. At the end of the show, Story Man goes back to the real world anticipating his return the next day.

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