Today’s episode I chat about my brand 1987 a Boston-Based, Boston-inspired active-loungewear company and our second collection launch. We sold out of two designs in less than an hour on launch day and well I couldn’t be more grateful for our epic reception just a few months into building the brand. That said there’s so much we could be doing better so I take a deep dive into the problem sets we are facing and how to sold for them. Early stage ventures are quite precarious creatures so I share my experience as an entrepreneur who makes mistakes and how I adapt and rectify them. My hope is that this episode helps those of you who want to start their own business!
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