This is a podcast full of tips tricks and techniques that are aimed to get you media coverage on television, radio, print and podcasts.You will learnHow the media works, what the media wants and how the media get what it ants, and more impirtnbatly how you can utilise the media to your  advantage.How to identify a story idea within your businessHow to promote that story idea to the mediaHow to prepare for your media interviewHow to hold a media conferenceHow to develop relationships with the mediaHow to build your media contacts listHow to promote yourself as a speaker at a forum, convention or corporate eventAnd lots more

Hosted by 40 year media veteran Mark Aiston.