By examining the four P's of experience design - people, places, platforms and processes - healthcare providers of any size can create a customized, engaging and trust-building experience for patients and staff.

Cynthia Sharpe, Theme Park and Museum Principal at experience design firm ThinkWell Group, explains: 

• What makes the best healthcare experiences similar to the best cultural and educational ones
• Why guests trusted the Disney Cruise Line experience during a healthcare crisis
• How strong healthcare experiences raise patient engagement, lower staff burnout and improve care. 

Resources in episode: 

• Recommended book: The Experience Economy, by Joseph Pine 
• Check out the ThinkWell website and blog, reach out with questions
• For more on informal science education principals, which apply to patient engagement, visit The American Association of Museums and the Association of Science and Technology Centers.