Do NOT sell your business...

At least not until you've read John's new book - The False EXIT.

The False EXIT isn't a book about selling your business. It's a book about NOT selling your business - it's about keeping, rather than killing the golden goose.

The book is available NOW on Amazon (in Kindle, Paperback and Hardcover formats), with the Audiobook version coming in January 2024.

For the next 48 hours, there's some VERY special launch pricing, making the book as cheap as it will ever be. In John's words, "fill your boots! Buy 1 copy, 10 copies or even 100. Get one for clients, colleagues and people you vaguely like - anyone who needs to read this book."

In this episode, John practices his narration for the audiobook (only stumbling over the phrase "lugging buckets") by reading the introduction for us - enjoy!