How has the rise and hegemonic presence of influencers on Instagram impacted sustainability? In this episode I am joined by Aditi Mayer, sustainable fashion blogger, model, writer and speaker on all things fashion to talk about the role of influencers in catalysing change. We trace the humble beginnings of Instagram in 2013 to the rise of the luxury lifestyle influencer, the #ootd throwaway culture it brought with it to the conscious, ethical influencer who uses their social currency to spread awareness. We talk about building a culture of accountability with brands, the Black Lives Matter movement and how fashion closely intersects with race, gender and class. Ultimately, it boils down to whether sustainability is compatible with scalability. When brands start off with the vision to do something different do they eventually have to trade this for growing their business? All this and much more in this episode, don't forget to like, share, follow, subscribe, rate and review us via your podcast provider. Follow Aditi Mayer on Instagram, follow us on there too and tune in next week.