Today I’m in conversation with Sasha and Kaabia Grewal cofounders of Outhouse Jewellery. Whether it’s the big fat Indian wedding or the birth of a baby jewellery plays a key role in indian society and culture. Indeed, buying or gifting jewellery on certain days is considered auspicious and encouraged and jewellery has high emotional significance in our culture. But jewellery is a notoriously opaque industry where supply chains tend to be quite complex and the impact of mining and processing is not addressed sufficiently. How can India reform its relationship with jewellery? How can the industry address lapses in ethical standards and work towards transparency? What do socially responsible business practices look like and are consumers willing to pay more for products with higher ethical standards? As always, don’t forget to subscribe, follow, like & share our episodes. Give us a follow on our Instagram @amplifypodcast and keep in touch. Until next week!