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Michelle Feeney knows what it takes to build a cult beauty brand. She launched Creme de la Mer, led MAC to become the world’s biggest make-up brand and was the CEO of St Tropez. She took time off in her 50s only to launch a brand new fragrance brand - Floral Street.

If you’ve dominated your industry, but feel like you’ve got some enterprising left in you, then tune in!

Timestamps:00:00 - Trailer and Introduction05:01 - What Was it Like Working with Private Equity?09:28 - Building a Good Core Team13:29 - The Estée Lauder Days17:32 - Early Days of MAC23:35 - How Floral Street Came About25:06 - Taking Time Off at 5028:58 - Entrepreneurship vs. Employment30:07 - Leading Through Uncertainty: Covid and 9/1138:16 - What Else Did You Learn About Yourself?40:50 - How the Younger Generation Approaches Work43:24 - Do Young People Not Know How to Work Hard?51:10 - Are Schools Entirely Responsible for Teaching Our Kids?59:04 - Advice You Would Give Your Younger Self01:01:10 - What’s Next for Floral Street Perfume?

Michelle started her beauty career in New York, where she was headhunted by Estée Lauder. She was soon promoted to Vice President, Global Communications of MAC Cosmetics following their acquisition by Estée Lauder. Her work at MAC, primarily the legendary MAC AIDS Fund and Viva Glam initiatives, led it to become the global brand it is today. After moving back to the UK, Michelle became CEO of St Tropez.

After taking a year-long sabbatical, Michelle founded Floral Street in 2017, an independent, British brand committed to eco-responsibility. It is vegan and cruelty-free, and comes in planet-positive packaging.

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Michelle Feeney:LinkedIn: https://www.linkedin.com/in/michelle-feeney-838200b6/ Instagram: https://www.instagram.com/michelle_feeney_/?hl=en-gb X: https://twitter.com/floralstreet_?lang=en Website: https://floralstreet.com/

Maria Hvorostovsky:LinkedIn: https://www.linkedin.com/in/mariahvo/Instagram: https://www.instagram.com/mycareerwithmaria/?img_index=1TikTok: https://www.tiktok.com/@maria_hvoX: https://twitter.com/mhvorostovskyHVO Search: https://www.hvosearch.com

Podcast filmed, edited and produced by:https://www.londonbeautyphotographer.com

Need help HIRING – http://www.hirewithmaria.com

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