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How To Craft The Perfect Pitch

How To Craft The Perfect Pitch

Released Wednesday, 26th June 2024
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How To Craft The Perfect Pitch

How To Craft The Perfect Pitch

How To Craft The Perfect Pitch

How To Craft The Perfect Pitch

Wednesday, 26th June 2024
Good episode? Give it some love!
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Episode Transcript

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to grow better today. Hey

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everyone, and welcome to another bite

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where we rewatch the most innovative and

0:57

intriguing pitches from Shark Tank. Today,

1:00

we're taking a bit of a different spin because

1:03

you know, Ariel, John and I, we talk about often

1:05

what goes wrong with pitches. You

1:08

know, too long, they're unclear, not enough story. So

1:12

we thought, hey, what about talking about when

1:14

pitches go right? So

1:16

let's talk about what goes wrong with

1:18

pitches. So let's talk about what goes

1:21

wrong with pitches. So right, so we

1:23

brought in the professionals. Today we're joined

1:25

by two guests, the founder of Doola,

1:27

Arjen, who won last year's million dollar

1:30

pitch competition, which is a competition that

1:32

happens at Inbound every year where founders can

1:34

win up to, yeah, a

1:36

million dollars of investment. We're also joined

1:38

today by Tessa, who is the founder

1:40

and managing partner of Capitalize VC, who's

1:42

going to be one of the judges

1:45

for a million dollar pitch at Inbound

1:47

2024. So

1:49

welcome both. Arjen, I'm gonna start with you.

1:52

Thinking back to the competition

1:54

last year, when you

1:56

were starting to prepare for the million dollar

1:58

pitch competition, How did you

2:00

start to prep for your pitch? And

2:02

how was that potentially different from a

2:05

more traditional VC or investor setting? Single

2:07

biggest thing that excited me about the pitch is

2:09

it was an opportunity to share the story about

2:12

doula. So at a floor, if you will, the

2:14

floor is for hundreds of people get to share

2:16

the story of doula. And I thought, hey, there's

2:18

got to be someone out there that has a

2:20

dream idea inside them and might want to start

2:22

a business with us. So that was the worst

2:24

case scenario, even if I stumble in the pitch.

2:27

Worst case scenario is, hey, there's a chance to

2:29

make a million dollars for the company. There's a

2:31

strategic investment from HubSpot, which should be huge. In

2:34

terms of the preparation, what I thought was unique

2:36

is this was a two minute pitch, and

2:38

it was a live pitch. And in two minutes,

2:40

you have to pitch the full business, the full

2:43

story, problem solution, market size, TAM, all of that

2:45

good stuff. But what I

2:47

realized, and this is something which I learned and

2:49

tried to apply to all public speaking, if you

2:51

will, is oftentimes people actually don't remember the middle.

2:54

They don't even remember what you said. They remember

2:56

the first impression, and then they remember the last

2:58

thing you say. So going in, I thought, hey,

3:00

even if I stumble, if I nail the first

3:03

five second intro, and I finish with doula's reason

3:05

for being and what we do, chances

3:07

are people will enjoy the pitch. And

3:09

we're very grateful to have won the competition and be

3:12

able to work more closely with HubSpot. So excited to

3:14

share more about the journey and the story. And I

3:16

think, again, we actually got some people to form a

3:18

business with us, and we got the chance to work

3:20

with HubSpot, too. That's awesome. Yeah,

3:23

can you share with us some of the changes that have

3:25

happened to doula since the pitch over a year ago? I

3:28

actually think that sometimes, and this is like

3:30

many things in life, where you're doing something,

3:32

you're doing something, and this is

3:34

pointless, this is pointless, this is pointless, this is pointless.

3:36

And then one day, all of a sudden, you start

3:38

to see growth. It could be growth in yourself. It

3:41

could be growth in visits to your website. And

3:43

I do think with HubSpot, even after the

3:46

pitch, it wasn't like there was a night and day

3:48

change in terms of visits to a website or customers.

3:50

But just from repetition and showing up, we do get

3:52

the brand association out of saying, Hey, doula works with

3:55

HubSpot and doula is on a similar level, not quite

3:57

yet in terms of revenue or customers, but hey, we're

3:59

in the. the same conversation as companies

4:01

like HubSpot. One thing I've

4:03

learned is you can never have enough social proof ever.

4:06

Anytime we think we have enough, now let's get

4:08

more reviews from customers, let's get more webinars and

4:10

content with other brands too. I think

4:12

the biggest thing is a year from now, we've

4:15

gone from any startup and any companies trying to

4:17

put themselves out there, and I think we now

4:19

have this really great foundation to really build a

4:21

pod courtesy to HubSpot. If

4:23

you went into the competition knowing that

4:25

those first five seconds and maybe those

4:28

last 30 were like the mission critical,

4:30

most important aspects, how did you start

4:32

to craft that story where you knew

4:35

it was going to hopefully resonate with

4:37

the audience and the judges? One

4:39

thing that I've realized is people

4:42

don't remember statistics as much as they remember

4:44

a story. I've noticed this

4:46

when I listen to people talk that you can

4:48

drop statistics, and a lot of pitches, this is

4:50

more personal preference, but someone might start with, hey,

4:52

this percentage of people or this percentage of the

4:54

world does this. But I decided very clearly, I

4:57

wanted to start with a story about how the

4:59

company started and why I started Dula slash why

5:01

the company works on Dula. Instead

5:03

of starting with, hey, this many people in

5:05

the world are looking to start a company,

5:07

I started with my family actually was born

5:09

in India, moved to England

5:11

to start practicing medicine, then immigrated to

5:14

the US for American opportunity, and that's

5:16

what Dula does. We actually provide access

5:18

to American entrepreneurship. That was

5:20

quite literally the first couple of sentences, but

5:22

instead of saying, there's four billion people in

5:24

the world with internet access and five million

5:26

formations, I just use my personal story and

5:28

I think that resonated a lot more. Then

5:30

in the last 30 seconds, I tried to tie

5:32

it back to that story, but also finish with

5:36

an action or inspirational item, where

5:38

I believe everyone actually has an entrepreneurial itch inside

5:40

them. Everyone, doesn't matter if it's a snow shoveling

5:42

business, that was actually the first business I did

5:44

when I was in middle school, or it's, hey,

5:46

I want to raise venture and help

5:49

hundreds of thousands of businesses like HubSpot, but everyone

5:51

has the itch inside them and finishing with that

5:53

saying, it's never too late to turn your dream

5:55

idea into your dream business. I think that aspirationally

5:57

gives people something that they can hang on. in

6:00

terms of a moniker or a one-liner. And it makes

6:02

you feel good after it, something that you want to

6:04

share as well. So yeah, start the story, finish with

6:06

something inspirational is what I've tried to do. And

6:08

when you were preparing, how did you actually

6:10

prepare for those two minutes? So you knew

6:13

that you had a set amount of time.

6:15

How many times did you repeat the pitch?

6:17

And did you do it in front of

6:19

fellow colleagues or friends? Or who was your

6:21

crew? And how

6:23

did you prepare for those two minutes

6:26

of hyper-intense pitching? Two things.

6:28

One thing which I learned back in

6:30

college was I tried many different

6:32

things where sometimes I would draft a full script

6:34

of exactly what I wanted to say, whether

6:37

it was a short presentation or a long presentation.

6:39

I've tried where I complete the ad lib

6:41

and do no prep. And then I've tried.

6:43

Think of it as like the H1 of

6:45

your slide or the topic sentence of each

6:47

paragraph. And just having that nailed with smooth

6:49

transitions and then kind of ad libbing or

6:51

feeling how you go from there. That's what

6:53

I ended up doing here, where in two

6:55

minutes, thankfully, I knew what each slide

6:57

was. I knew what the header of each slide was.

6:59

And I just made sure that there was a smooth

7:02

transition between each slide. But from there, I didn't

7:04

verbatim memorize exactly what I wanted to say. I

7:06

just made sure I hit the main header of

7:09

the slide. And one

7:11

thing I've learned about startups, and I've heard other

7:13

people say this, is ultimately, your job is to

7:15

repeat things over and over and over again. Over

7:18

and again. I probably said that company one-liner, DULA is

7:20

a business in a box 10,000 times

7:22

at this point. And it'll probably be another 10,000 over

7:25

the next couple of years. So that was the

7:27

first thing, is take the slides, come up with

7:29

the headers. I had a little piece of paper

7:31

where I just wrote out the headers. And I

7:33

practiced just going through what the transitions were, because

7:35

I think that just feels smooth. The second thing,

7:37

and this is another statistic I learned, which has

7:39

really stuck with me, is there was

7:42

a professor at UCLA, Professor Albert

7:44

Morabian. I might be butchering the

7:46

last name, but Dr. Albert something.

7:48

And he came up with this stat, where he did

7:50

this research when it comes to human communication. That in

7:53

all human communication, 55%

7:56

of communication is actually based on

7:58

body language. It's non-verbal. Then

8:01

another 38% is actually based off

8:03

of the tone of what you

8:05

say. And then if I'm doing

8:07

the math right here, the remaining 7% is actually what you

8:09

say. Literally

8:12

the words that come out of your mouth. And

8:14

the more I have realized that after hearing that side,

8:16

I think it's so true where sometimes a speaker comes

8:18

on stage and you sort of realize, oh, I like

8:21

this person already just from their body language and the

8:23

way they say something. So that's

8:25

the other thing too, is I made sure that

8:27

when I started, I was projecting my voice and

8:29

confidence, strong body language that comes from practice. And

8:32

then knowing that at the end, people probably didn't

8:34

remember exactly what I said, but what's the overall

8:36

feeling I could leave them with after? That was

8:38

the main goal for me. I

8:41

love all these tactics. I guess, so

8:43

you mentioned a lot about lessons that you've learned

8:45

throughout the process. What's like a piece of advice

8:47

you would give to this year's contestants? For

8:50

people actually pitching, I thought we did this with

8:52

our slides, but I realized after we could have

8:54

done even better, when you're in the actual venue,

8:57

it's a large venue and there's some people sitting in the

8:59

back. When you're making your slides, there's

9:01

this tendency to put all the detail in bullet points,

9:03

but realistically, all people are going to see is the

9:06

largest text at the top. So actually,

9:08

one piece of advice for pitching is actually,

9:10

how could you win out each slide down

9:12

to one bold headline in size

9:15

144 text, wherever it might be? But massive

9:17

text, imagine you can only put that sentence,

9:19

that's realistically what people are going to read.

9:21

But then remember, they're listening to how you

9:23

say it and what you say to more

9:25

than actual text. One more tactical

9:27

piece of feedback for the slides itself, I thought we

9:29

did that, then I realized looking at the slides, crap,

9:31

we could have made the text bigger and actually when

9:33

it things down even more, that would be

9:35

the biggest thing I'd say for pitching. And

9:37

in terms of applying, I would

9:39

say there's quite literally, I can't think

9:41

of any downside to applying other than

9:43

the time it takes to apply. But

9:45

then I don't even think that's downside

9:47

because by applying, it's forcing you to

9:49

put yourself out there and ask

9:52

or answer some hard hitting questions about the business

9:54

like what's your business model? What's your

9:56

pitch deck? You should probably have these things too. So

9:58

my view it is you're putting in maybe five. or

10:00

10 minutes of time to apply. That's the downside. But

10:03

you probably have this information anyway. And all the upside

10:05

of people learning about your company, the chance to make

10:07

money from HubSpot, the chance to go to the conference.

10:09

So that's something which I like to think of as

10:11

asymmetric upside. Very small input or cost. The worst thing

10:14

is you get rejected. But hey, if you're building a

10:16

business, you're going to get used to that a lot

10:18

too. So it'll make you stronger. And then you have

10:20

all the upside of your business growing and learning more

10:22

from HubSpot and pitching and potentially making some money too.

10:25

So a massive win-win. So we've

10:27

got some tactics on one side.

10:30

We've also got a judge here on

10:32

the other side. So Tessa, so

10:34

from the other side, the investor side,

10:37

the judge's side, very curious

10:39

from your point of view, what are some

10:41

key components that you

10:43

look for that are good markers of

10:45

a successful pitch or at least

10:48

a good founder fit? Yeah. Well,

10:50

I was going to say, well, first of all,

10:52

thanks for having me. Of course. After listening to

10:54

all of Arjun's tips and tricks, I think a

10:56

lot of that was super relevant. But I think

10:59

what I wanted to kind of hone in on is like, this

11:01

is your opportunity to share who you are. And

11:04

so making sure that you spend time, obviously

11:06

not a lot of time, but some time

11:08

talking about who you are, why you're

11:10

attacking this problem and what relevant skills

11:12

do you have that lead you to

11:15

be the right founder for solving this

11:17

problem. And I think as we look

11:19

to invest in companies, that's like the number

11:21

one thing we're looking for in a first conversation. And so

11:23

if you can get that out of the way during

11:25

this pitch, you're kind of one step

11:28

ahead in the follow-up conversations with investors

11:30

that are interested in potentially participating in

11:32

your round. But I think there's

11:34

also obviously like the main things that you should

11:37

talk about in a pitch, which is the

11:39

TAM, the market size, the problem,

11:42

the solution, the competition.

11:44

And then I think there's

11:46

also like the business model and then

11:48

who's the team around this. And then

11:50

lastly, I think off the top of

11:52

my head, it's what are you raising and

11:55

kind of where you add in this journey.

11:57

So are you a pre-seed stage company? Are

11:59

you pre-revenue? Are you raising your

12:01

first round? Or are you like a little

12:03

bit later stage than that seed or Series A? So

12:05

I think a lot of those things can really

12:08

help investors figure out if you're the right fit

12:10

for them. And ultimately, I think this is a

12:12

great opportunity for you to get in front of

12:14

a room of potential investors and

12:17

really help them understand if they want to follow up

12:19

with you and if they want to have a deeper conversation. Do

12:22

you have any red flags, like

12:24

overused buzzwords or phrases and pitches

12:27

that you're like, you

12:29

just really want founders to stop using?

12:32

Buzzwords? Or just

12:34

general red flags? I

12:36

think my biggest pet peeve is like any

12:39

buzzword that's not intrinsic to your company

12:41

or if it doesn't make

12:43

sense for you to be using blockchain, don't

12:45

say you're using blockchain. Or if you're using

12:48

AI that's off the

12:50

shelf that anybody has access to,

12:53

it's probably not going to truly

12:55

win over an investor in the

12:57

long term. So maybe it might help you

12:59

kind of get their attention on the

13:02

day of the pitch, but I think

13:04

they're going to understand pretty quickly that there's

13:06

nothing super special here or

13:09

it's not something that's required for

13:11

your business to ultimately be successful.

13:14

And it might even be like

13:16

complicating things more by

13:19

using these things. And so I just remember when

13:21

blockchain was the thing, I was like, you

13:23

don't even need blockchain to do this. So why

13:25

are you leveraging it? Bringing it

13:27

up. So Tessa says,

13:29

no synergy in this house. That's

13:32

fair. So on the opposite

13:34

side, so you're going to be in the

13:37

judges seat. Do you have any tips for

13:39

participants that are really looking to nail their

13:41

pitches or potentially get

13:43

that million dollar investment in this

13:46

year's competition? I think

13:48

confidence is something that automatically

13:52

helps you just

13:54

stand out in people's minds. So if you can

13:56

start by, I don't know, saying. something

14:00

funny or just kind of showing

14:02

that you feel comfortable in the space and

14:04

talking about your product

14:08

and your business at the end of the day.

14:10

I think the founders that feel the

14:12

most comfortable with the subject matter that they're

14:15

talking about and it feels like it's coming

14:17

natural to them, I think those

14:19

are the companies that investors

14:22

can kind of sit back and actually listen to what

14:24

you're saying and not trying to, I

14:26

don't know, feel for you in

14:28

the process of pitching because you

14:30

feel super uncomfortable. So I

14:32

think just having charisma and being

14:34

able to just really talk confidently about what

14:37

you're building. Arjun, one thing

14:39

that you mentioned was you practice

14:41

body language and Tessa, you just

14:43

mentioned charisma. Do you have any

14:45

recommendations for people that might struggle

14:47

in those aspects? Arjun, how did

14:49

you practice that strong body language?

14:51

And like Tessa, how do you

14:53

make it so it doesn't look

14:55

like just rehearsed fake smiling? When

14:57

I think tactical piece of advice

14:59

is there's a saying, fake it till you

15:01

make it and imposter syndrome is real for

15:04

anyone. But I actually think that when

15:06

you fake it till you make it, you can't actually fake

15:08

it. Otherwise you actually are an

15:10

imposter. So what I've tried to do is how do

15:12

you take very small actions to show that you can

15:14

actually do the thing? Now there will

15:16

always be a new bigger stage. There's the first

15:18

time you go on a Zoom call with 50

15:20

people versus 100 people and then maybe you're presenting

15:22

to 10 people and then there's a partnership pitch

15:24

for an investment which you've never done before. So

15:26

in those scenarios, it's new, but really just the

15:29

audience is getting slightly bigger. Maybe there's more seats

15:31

or people in the crowd. But I

15:33

think it really comes down to practice. You are going

15:35

to feel like an imposter if you go up on

15:37

the stage and you've never even practiced saying it out

15:39

loud. Then yes, you are an imposter. But

15:41

other than that, there's nothing to be afraid of. I

15:43

love what Tessa said where if you are confident and

15:45

the confidence comes from, do you believe in your product?

15:48

How would you believe in your product? Do you

15:50

have users or this user feedback? And then you're

15:52

just naturally saying it. You're not an imposter whatsoever.

15:54

So I think it comes from the repetitions, but

15:56

also just inherent belief in what you're doing when

15:59

you're not selling snake. hey, there's actually a product

16:01

here and I've done the research and people need this

16:03

thing. So I'm just going to go communicate that to

16:05

others. Yeah, I think for me, like

16:07

when I'm public speaking, I practice

16:09

out loud. And like, that

16:12

might sound weird to just be like sitting

16:14

there talking to yourself or maybe even

16:16

talking to another person or talking in

16:18

the mirror, but I actually practice things

16:20

out loud. And I think the more

16:22

that I'm able to really kind of

16:25

drill down on what I'm trying to

16:27

get across from a high level perspective,

16:29

the more I can just kind of ad lib in between. But

16:32

making sure that like, I have that solidified

16:34

kind of checklist of things that I want

16:36

to get through. And I've actually practiced out

16:39

loud to hear kind of how it comes

16:41

out. Then when I'm on stage, it's

16:43

a little less shocking to me. And then I think I can

16:45

kind of lean into it a lot more. That

16:47

makes sense. So repetition and don't

16:50

be an imposter. Just believe in your product.

16:52

That's awesome. Yeah. Arjun, I'd be

16:54

curious to hear if there's anything differently looking back

16:56

on your pitch that you wish you could have

16:59

implemented or like done differently if you have like

17:01

a second take around to you. Repitch. I

17:04

think about this a lot where someone said this recently,

17:06

and it really made me think about what I was

17:08

doing is what would you do if you weren't scared?

17:10

And that just really hit me because I think so much

17:13

of what we do is based on, well, it's

17:15

fear, it's fear driven. I actually don't think people

17:17

are that scared of failure, it's failure and what

17:19

others will think. And so much of what we

17:21

do is based on what others will think. And

17:23

it's natural because that fear is what led us

17:25

to have these close to communities so that we could

17:27

fit in with the tribe, if you will, and didn't

17:29

sleep outside and get attacked by animals. But that's outdated.

17:31

We don't need to have those fears anymore. So with

17:33

all that in mind, I would say, in

17:36

terms of the pitch, how do you just

17:38

leave it all on the table? And I thought we did a

17:40

good job of, hey, there's two minutes, even if we stumble, these

17:42

are the exact things I want to be able to say. And

17:45

if I could go back and do it again, I

17:48

would say, take advantage of the follow

17:50

up. I wish I had just spent more time actually with

17:52

all the people there, or maybe even meeting people before and

17:54

after because they came to see the pitch. And you can

17:56

do the event, but then something I tell the team all

17:58

the time is to stay on the table. is

18:00

made in the follow up. So I think Tessa said

18:02

this too, like it sets the ground for conversations going

18:04

forward. So take advantage of that when you meet someone

18:06

and you're in person there. I wish I did more

18:08

of that after the pitch. I love that.

18:10

Thank you. And then Tessa, so

18:12

it's a really like difficult competition to

18:15

win. For the founders

18:17

that might not walk away with that

18:19

million dollar investment, what would be your

18:21

advice to keep going? Like you just

18:23

mentioned that networking opportunities, you really got

18:26

to take advantage of them at inbound

18:28

and otherwise. But like from the investors

18:30

perspective, if they don't get that initial

18:32

win, what's your advice for

18:35

founders to keep going? Well, I think

18:37

that the true win

18:39

here is not just

18:42

from HubSpot. Like there are plenty

18:44

of additional connections that

18:46

you can make in the audience,

18:48

because investors will be showing up

18:50

to hear all of these conversations. And

18:52

so just because you don't

18:55

win the dollars from HubSpot, you

18:57

don't know if there was

18:59

an investor in the crowd who is really interested in

19:01

having a follow up

19:05

conversation and potentially investing in your round.

19:07

And so I think when you're going

19:09

into this, have a system

19:12

by which you can get people's

19:14

information and then follow up with

19:16

them. And when you're in person,

19:19

it's always hard to do

19:21

that. And so, you know,

19:23

you're connecting with some people on the phone or

19:25

on text, and you're exchanging numbers, but then other

19:28

people, you're exchanging link dins, and then other people

19:30

are giving you their email addresses, and then other

19:32

people are giving you their like paper cards. And

19:35

so just make sure that you have some

19:37

way to capture all of that so that

19:39

you can go home and have a list

19:41

of people who you're following up with. And

19:44

for me, what I do is like, no matter

19:46

how the person's information

19:48

comes into my possession, I screenshot

19:51

it on my phone. So I get home and then

19:53

I have like, all these screenshots as

19:55

photos in my phone, and I can just go

19:57

through those and be like, okay, this person's going

19:59

to gave me their phone number and this person gave

20:02

me their email and this person gave me their LinkedIn.

20:04

And I can just kind of go back and retrace

20:06

my steps. So maybe that works for you. Maybe it

20:08

doesn't. But like, I think there are a few different

20:10

ways that you can think about doing this. But I

20:12

think those follow ups are huge because ultimately, there might

20:15

be an investor in the audience

20:17

who has a thesis different from

20:19

HubSpot's thesis that

20:22

maybe they weren't, you know, a winner for

20:24

HubSpot, but they would be for capitalized. So I

20:26

would just encourage you to take it as a

20:28

win by even just being up on the stage

20:30

and having the opportunity to share what you're building.

20:33

Definitely. And getting that exposure to so

20:35

many potential investors. So true. Yeah,

20:39

I absolutely love that. And one really quick ad

20:41

I'll make is I actually I just checked here

20:43

but regarding systems so important and it's okay if

20:45

you don't have a system set, I kid you

20:47

not, we're three and a half years into doula.

20:50

And this week, I actually, this was

20:53

a tip I swear this wasn't planned or

20:55

a plug, but I actually had a mixed

20:57

CRM of like, Google Sheets and notion docs

20:59

and notes about follow ups with investors. So

21:01

I saw HubSpot actually as a template for

21:03

fundraising and I put it all into a

21:05

pipeline like everything merged in. And

21:07

so that's one thing is having some system if you

21:09

don't have a system, it could be screenshots, that's really

21:11

cool. Could be screenshots could be HubSpot could be a

21:13

Google Sheet could be whatever, but some systems better than

21:15

no system. And then the second thing is if you

21:18

actually fail the pitch or don't raise money, actually, that's

21:20

a good sign. Like if you're not getting nos or

21:22

getting rejected, there was this picture going around recently of

21:24

Airbnb is rejection at sea, I think they were trying

21:26

to raise $100,000. Now they're

21:28

worth billions of dollars. So if you're not getting

21:30

rejected, you're probably doing something which is too mainstream.

21:32

So maybe it's a good idea, but it's going

21:35

to get competed down on margins. And I actually

21:37

just look now at the CRM, we have 107

21:39

rejections for doula like 107

21:41

investors to set no to us. Might they be right?

21:43

Yes, maybe, but we also are blessed to have some

21:45

people who believe in us too. So if you're getting

21:48

rejected, it's a good sign. And it's just making you

21:50

stronger at the end of the day. And

21:52

waiting for the right yes, right? The right

21:54

investor could be around the corner. That's really

21:56

good advice. Yeah. Well, thank you so much

21:58

for joining us. If you're open

22:01

to it, if people wanted to connect with

22:03

you, how could they go about connecting with

22:05

you before or after the Million Dollar Pitch

22:07

Competition? My email is

22:09

just firstnameardula.com, A-R-J-U-N, or Twitter

22:11

and LinkedIn too. So you

22:13

can send a message there.

22:16

That also I believe is so many people just

22:18

don't send an email or a message. Not many

22:20

people do it, but it's the easiest way. You can

22:22

get in anyone's inbox in the world. It's pretty wild.

22:24

So just sending an email, that's like to me

22:26

one of the biggest win-wins is literally, they can't

22:28

even block you. You can get into their inbox with

22:31

any message. It's the ultimate form of asymmetric upside.

22:33

So use it wisely. And for me, you

22:35

can find me on LinkedIn at Tessa Flippen or

22:37

at Capitalize VC on LinkedIn, as

22:39

well as Capitalize VC on Instagram

22:41

or Twitter. Sweet. Thank you both.

22:51

Production for today's episode was

22:53

brought to you by Ari

22:55

Disarmo. Editing comes from Robert

22:57

Hartwig and support from Alfred

22:59

Schultz. Subscribe on Apple Podcasts,

23:01

Spotify Podcasts, or wherever you

23:04

subscribe to the greatest podcasts

23:06

ever. That does it for

23:08

me. See you next week

23:10

in the tank for another

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bite. Hey, Hey, founders, are you approaching

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tenacity as you are with your sales pipeline?

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23:32

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