Streaming is now more popular than cable. Recent Nielsen data shows that streaming attracts 34.8% of viewers, while cable had 34.4% in July of this year. The broadcasting and media industries have been preparing for this shift for over a decade. With the arrival of streaming in recent years, consumers have migrated away from cable to a more tailored experience on streaming networks of their choice to cut monthly costs.

So, where does that leave the future of cable tv? Many cable networks have started offering direct-to-consumer connectivity services, while others have focused on b2b opportunities with streaming services. Major tech companies have moved in on broadcasting and entertainment, while smaller broadcasters have migrated to new content platforms like social media and on-demand broadcast audio.

GET READY TO LEARN:

● What cable companies are planning to do in the future.● How sports broadcasting is acclimating to the streaming era. ● What local broadcasters are doing amid the slowdown of cable. ● All about emerging tech from cable providers.

KEY POINTS:● Cable companies are seeking ways to survive the streaming boom. ● Cable providers are diversifying into ISPs in some cases. ● Local broadcasters and media companies are moving online. ● Sports broadcasting lacks the infrastructure to make the migration easy.