0:05

Hey folks, welcome to the Ask A Billionaire podcast.

0:07

This podcast is presented by Enigma Mastery

0:10

Group with the goal to teach people how

0:12

to think like a billionaire and then

0:14

act on those thoughts like a billionaire. My

0:16

name is Jon Lee and I co-host this podcast

0:18

along with my business partner and mentor the

0:20

recluse billionaire, Mr. O. Now

0:22

if you don't know what being a recluse means, it means that

0:24

Mr. O left public life years ago,

0:27

and his anonymity and privacy are very important

0:29

to him. And the name Mr. O itself

0:31

is a pseudonym. At the time of this

0:33

recording, Mr. O has a net worth of over

0:35

$11 billion in assets, including

0:38

48 profitable businesses and about 150

0:40

square miles of land across the globe,

0:43

much of it being ocean front and beach front property.

0:46

Now the analysis and advice that Mr. O will share

0:48

comes from the context of the 13 Standards

0:50

of Knowledge, which are the skills that Mr.

0:53

O has identified that over

0:55

the years allowed him to acquire

0:57

the wealth that he has. You can

0:59

find a link to the video, the 13

1:01

Standards of Knowledge, in the description for this episode,

1:04

I highly encourage you to check it out. And

1:07

if you get value out of today's episode, be sure

1:09

to rate us, review us and share the episode

1:11

with others.

1:12

Jon, as you know, a series of questions have coming

1:14

over a period of time concerning businesses.

1:16

What I look for when I buy a business, or if

1:19

I'm gonna sell a business what are the different aspects of it?

1:21

The businesses I've required over a period of time are

1:23

as a result of me doing a major

1:25

land deal and the businesses are

1:27

ancillary. However, in the negotiation

1:30

of these businesses, taking a forensic look

1:32

at, oh, their bottom line and

1:34

not what people tell me, but what they report

1:36

to the IRS. There's always two

1:39

things in every instance that I've seen people

1:41

say, oh, I'm doing this. And, but

1:43

this is my IRS thing. So I only

1:45

go by the IRS thing. So

1:48

in looking at any business, I

1:50

look at the Standards of Knowledge and Number Seven,

1:52

the second sentence, what

1:54

can I do in that business to make

1:57

it a lot better that than

1:59

it is, and. I really don't like to own

2:01

businesses, but if they're there and I get 'em virtually free,

2:04

I'll own them, run them and sell 'em and et cetera. And

2:08

while I have the ability to fund

2:10

any project. I wanna fund myself, for

2:13

the sake of the TV reality show and

2:15

teaching people how to raise money from

2:17

scratch themselves. That's what

2:19

I do. In the process of working

2:22

with Joe King and the Revival Brothers, Jon

2:24

Lee, and other people, and our law firms

2:27

in raising money, I've

2:29

done a lot of research. Remember this folks,

2:32

everything you do: constantly

2:34

do research about it, read it, do

2:36

an analysis for those of you who

2:38

are followers of the Standards

2:40

of Knowledge, you know, that you can do a Power Source Goal

2:42

Worksheet quite often, and the

2:45

revisiting of your spreadsheet

2:47

and your Power Source Goal Worksheet will

2:50

add new things that you need to do and give you

2:52

new epiphanies and new inspiration. For

2:55

those of you who don't know what I'm talking about: we

2:58

have a system in the Standards of Knowledge

3:00

with Enigma. And that is that people

3:02

go through a Power Source Goal Worksheet. It's just a

3:04

guide. It keeps your mind in track.

3:07

It keeps what you're doing in track. And

3:09

when you work with that and a spreadsheet,

3:12

it actually tells you what to do. It's

3:14

a mathematical type thing. It just tells you what

3:16

to do. Getting back to this in

3:19

looking at the

3:21

arenas that exist for

3:23

raising money, whether it be a

3:25

private offering, whether it be just a

3:28

private thing with your parents and a few friends or

3:30

an LLC where you're raising money and you just

3:32

file, you don't have to register anything. The different ways

3:34

of raising money and talking to people,

3:38

I see that one of the prevalent things is

3:41

that so many people get screwed so much of the time.

3:43

It's unreal. That's what you hear when

3:45

you try to get money from someone. Well,

3:47

I, I need to check this out and I need to vet it because

3:49

there's so many scams going on and I've lost

3:52

money and things just aren't good. So

3:54

then I looked for the threads, the common

3:56

threads involved in that, and

3:59

I constantly watch a show called American

4:02

Greed and I watch America's Most

4:04

Wanted, and I watch Almost Got

4:06

Away With It and all those kind of things, because

4:09

there is the

4:11

place where it's easy access

4:13

to scams and frauds that have been

4:15

committed and people ended up in

4:17

prison. And I'm always curious as

4:19

to why people invested

4:22

in him in the first place. Now, one of

4:24

the main things that people like to do, oh, I know

4:26

this guy, he's a friend of mine and it's great. One

4:29

common thread in almost 90%

4:31

of the ones that you see on American Greed is

4:33

that they make friends with people and oh,

4:35

I really like you, and I'm caring for you and everything else.

4:38

And they trust them. And

4:40

then they invest. They did it with Bernie

4:42

Madoff. Oh, they checked with the New York stock

4:44

exchange. He sat on the board. Everything

4:47

is good. They would tell him that it can't be anything bad. And of course,

4:49

everybody knows that was a major Ponzi

4:52

scheme, one of the largest ones in the world,

4:54

not the largest now, but one of the largest

4:57

and people

4:59

don't know how to vet a deal. Now,

5:02

when it comes time to vet a deal, they make

5:04

another mistake. Well, I'm with so-and-so

5:07

financial organization. I get a statement

5:09

each month. So what?

5:12

They get the statement, they can put anything they want on it enough

5:14

in all instances in the scams, that's what they do.

5:16

It's a false statement. They lie! Oh, I bought

5:18

this stock. I bought that stock. You've got this, you're making

5:20

8%, roll over your money, or

5:23

20% or 50, whatever it is. And

5:26

that's a common thread where people, they

5:28

trust that and they lose. So

5:31

what I'm getting at here is what

5:33

are the things I look for when I'm buying a business or to

5:35

make it stronger. And I look for every

5:37

negative I can find and

5:41

seeing that negative of

5:44

what people are doing: number one, trust in the wrong people;

5:46

number two trust in reports that

5:48

are sent to them in the mail. I've

5:50

set up a system now

5:53

that I think is gonna be great. Now

5:56

it doesn't matter who it is, but Jon and I spoke with

5:58

an individual yesterday who

6:02

is quite obviously well seasoned

6:04

in reaching out to accredited investors and raising

6:06

money. Would you agree, Jon?

6:07

I agree. Yes, he is.

6:08

The guy knows what he's doing. He

6:12

was in shock when I told him a few things that

6:14

I would do. He was talking about the numbers

6:16

game. How many people, if you make so many

6:18

calls, you know, 300 calls, what

6:21

an hour or 300 a day or something like, whatever it is,

6:23

mm-hmm

6:24

Go ahead.

6:25

I about say generally a day is

6:27

what that looks like.

6:29

Okay. 300 calls in a day. Boy,

6:31

I go nuts sitting there doing that, but at any rate,

6:34

people do that and then they might get three

6:36

or four good leads out of it. So

6:38

I made a statement to the guy. I said, this:

6:43

if you could tell them and then send

6:45

them something from a law firm that

6:47

says all of the collateral

6:49

statements or all of the statements that we make here

6:52

are truth and correct. If you find

6:54

that they are not, we have an insurance policy in the amount

6:56

of $1 million with so and so, Lloyds

6:59

of London or whoever it happens to be, and we

7:01

will pay you; we'll actually give you 5 million

7:03

from this guy or lose my law license, if anything

7:05

is not correct. The guy immediately

7:07

understood! He said, oh yeah, that's gonna perk him right

7:10

away. So the

7:12

answer to the questions are this. I

7:15

look for the negatives and why people don't do things.

7:18

We have a manufacturing company. Why

7:20

do we have trouble getting parts sometimes?

7:22

Well, that's obvious, you know, from China and other places, but

7:24

even here from the United States that we've bought,

7:27

you know, stamped out parts and stuff. It's just simple things

7:29

that they make, but stamped out parts

7:31

and things like that. How do we keep

7:35

our inventory and our supplies. What does it cost to keep

7:37

the inventory per month? And how much do we

7:39

have to keep? Do we overdo it or underdo

7:41

it, some of the things we do just before the Christmas

7:43

season, you know, starting now even

7:46

you have to prepare for the Christmas season, obviously. And

7:49

then it's the selling of it, the

7:51

marketing of it. So you've got all these factors involved

7:53

in it. In every one of them bifurcate

7:56

and look for the strongest negatives you can find.

7:58

I tell you this, the stronger the negative,

8:02

the stronger the positive end of story.

8:04

If you can solve a negative, it makes

8:06

it good. Think about this. You're a

8:08

potential investor. Someone calls

8:11

you and says, you'll get a letter from a law firm

8:13

before we talk and you'll sign a non-disclosure

8:15

agreement. And all of the statements

8:17

we make will be truth-in-fact, we'll put them in writing,

8:20

so there's no misunderstanding. There's a clear

8:22

meeting of the minds. If any are proven

8:24

false, we owe you 5 million and we're gonna

8:26

lose our law license, and we have an insurance policy.

8:29

Our insurance policy right now is only for a million, but

8:31

you would get that for sure. And then we would

8:33

owe you the rest, or we would go out of business that

8:36

fosters a trust. That's unbelievable. What

8:38

law firms would do that for a 25

8:40

or a 50 or a hundred or $200,000 investment?

8:43

They won't, they won't do it. Well, some of them, I guess, would

8:45

they're fraudulent lawyers and stuff, so

8:48

that ups, the ante that means that when the person

8:50

is calling these accredited investors,

8:52

they're gonna get a lot more of them, a higher percentage rate.

8:55

They're gonna say: I'm just curious enough,

8:57

I gotta see this. Now,

8:59

if you call someone and you say to them:" I'm

9:02

gonna give you a super high rate of return". It scares most

9:04

people off. "You're gonna get a hundred percent

9:06

or 200% right away." Oh, that's gotta be

9:09

fraud, that can't happen. But

9:11

if in fact, and in reality, if you have a project

9:15

that let's suppose that one, 100th

9:17

of 1% of the land you

9:19

own, you

9:21

can put up for collateral and

9:23

get all the money you need for the project. But

9:26

that 100th of 1%, the

9:29

yield on that can give

9:31

people a very high rate, one, two or

9:33

300%. If it's couched

9:36

in a way where that's just

9:38

100th to 1%, they almost feel like they should

9:40

get more. So the question of the

9:42

high rate of return is gone

9:44

and it becomes another question. They actually want

9:47

more, but they're very satisfied with what they're getting.

9:49

Jon and I was able to

9:52

contract for over 30 million Dollars worth of property

9:54

or close to it anyway, over a period of 18 months, I

9:56

think to be able to use for a period of a

9:58

couple years each and not have to pay a dime.

10:01

And if we didn't do anything with them, had no financial

10:03

obligation. Now these

10:05

people signed the contracts right away when we talked

10:07

to them and we had realtors doing it, we had other people doing

10:09

it. It worked out fine. In

10:12

business what most

10:15

people miss, that are in business, is

10:18

the fact that, okay, I come out of Wharton

10:20

or I came out of whatever college you came out of,

10:23

work your plan, plan your work. Here's

10:25

what all the rules and regulations are. And here's

10:27

what's standard in the industry. If

10:30

one desires to become a billionaire.

10:32

And of course the name of this podcast is Ask

10:34

A Billionaire. If one desires or

10:36

aspires to become a billionaire, you're

10:39

not gonna do it making two or three or four or 5%.

10:41

It's not gonna happen. Is it rare people

10:43

like Elon Musk, people like, and

10:45

I'm trying to think of the guy's name that buys bad businesses

10:47

and sells them. I talk about him all the time.

10:49

Icahn. Carl Icahn.

10:51

Carl Icahn, exactly that guy's

10:53

making a fortune. And Jon, I want you to chime

10:55

in with me here. Tell me, Jon

10:57

Lee here, he'd run the largest

11:01

real estate investment network in

11:03

the state of Nevada for time called the outhouse

11:06

or the Outback Real Estate Investment Network.

11:09

Correct.

11:11

He's also seen, worked with a lot of our clients.

11:14

Some, we like some, we don't. What

11:17

are some of the common threads that you see, Jon,

11:20

that are missing in people? Of course it's the Standards of

11:22

Knowledge, but the common threads that are missing

11:24

in people concerning this

11:26

statement: think

11:29

like a billionaire and act on those thoughts,

11:31

like a billionaire, what are the common threads that

11:33

are missing that cause

11:35

people to just go into the quagmire of an everyday

11:38

or an every year $300,000 business.

11:40

So a couple off the top of my head

11:42

is one not

11:45

being able to think outside

11:47

of the box or not being

11:49

able to come from a different paradigm

11:52

in whatever industry that it is that they

11:54

operate in. And I

11:56

believe that the biggest innovators in the world always

11:58

change the paradigm in which the industry

12:01

they operate in works through, but

12:03

at the same time, you also have people

12:06

that can do, and

12:08

you've heard me say this many times before, the most boring

12:10

businesses in the world or the most,

12:12

mundane services

12:14

or products in the world and become billionaires

12:17

off of them because of the scale

12:19

at which they do then cuz there's always a demand.

12:21

So the biggest

12:24

thing is people can't think outside the box, they can't

12:26

think outside of what they consider

12:28

traditional business or how it should

12:30

be run. And so that's

12:32

one big thing. The other thing is people think too small.

12:36

and, we use Elon Musk, whether

12:38

you love him or hate him, however you feel

12:40

about him. Elon Musk has the ability to

12:42

think big right out the gate. Jeff

12:44

Bezos for Amazon, he started

12:47

with books, but he realized from

12:49

the get go that he wanted to dominate

12:51

eCommerce, cuz he saw that's where things

12:53

were going. And so

12:56

the ability to think large

12:58

than just what this

13:01

business- and I'm making a box square

13:03

with my fingers- what it's supposed to be.

13:06

That is something that a lot of people,

13:08

I think, get wrong in terms of

13:11

not being able to think like a billionaire

13:13

therefore act like one. So that's

13:15

just too radical.

13:15

What's important. Sears and Roebuck they've been around for years,

13:18

making a lot of money, big box store along

13:21

comes Bezos and other online services.

13:23

And they don't make their changes and they start

13:25

dwindling and they start closing stores across

13:27

the United States and they start going

13:30

out of business. You have to change

13:32

and you have to grow on a constant basis.

13:35

Your goals will change and grow constantly,

13:38

and you have to understand why. And

13:40

that's because of innovative thinking. That's because of competition.

13:43

And so constantly

13:46

I'm on the change in every business

13:48

aspect I work with. I just am.

13:51

Now what we're doing.

13:53

We have clients who their

13:56

time is taken up so much. I

13:58

have to meet 'em at eight or nine or 10 o'clock at night.

14:00

They're just killing themselves. Myself,

14:04

I take a few naps a day because of my age. But

14:06

in addition to that, my main goal at

14:08

the end of the TV reality show is to work four

14:10

hours a day, 1 day a week, sitting

14:13

on the back of the yacht, having fun doing it. And I will

14:15

accomplish that. There'd be no question about

14:17

it. For those of you who don't know,

14:19

look up online for Elon

14:22

Musk, five minute rule. See what he

14:24

does. He takes five minutes to make a decision. Of

14:26

course, sometimes he'll go over if it's pertinent, but

14:28

takes five minutes or less to make a decision for

14:31

people. Who've been our clients for many years. You

14:33

remember early on when I've told you, okay, we got

14:35

three minutes to make a decision. We're gonna pick a name

14:37

for corporation. You, you worked at it for two

14:39

weeks. Just pick a name who cares, pick

14:42

a name and get it over with, move on, do something

14:44

else. So the ability to make those

14:46

decisions is

14:49

extremely valuable. Now I, Jon, I've never said

14:51

this before, but I'm gonna tell you one thing I disagree with

14:53

Elon Musk, of course, I'm probably the loser here,

14:55

but I disagree with him on, and that

14:57

is, he says because I work eighty,

14:59

a hundred ten, a hundred twenty hours,

15:01

I'm gonna get further ahead than a lot of people. I

15:04

disagree with that. I'm like him. I do

15:06

like to work long hours, but not because of that. I just

15:08

don't want Alzheimer's at my age. That's why I do

15:10

it. And I really don't work that many hours because I'll go

15:12

and lay down for an hour, two, two or three times a day

15:14

for a half hour, whatever. I'll walk out in the backyard and walk

15:16

around and look at birds, taking a shit,

15:19

stuff like that. So. I

15:22

guess that'll be edited out.

15:24

I imagine.

15:25

Nope. I'm keeping that one in there. The hell there.

15:26

All. All right. Good. It's true though. The truth,

15:29

right?

15:30

So at any rate I disagree

15:32

that you need to work that many hours. I think

15:34

that it could burn you out now. Apparently

15:37

he has got a super mind that I

15:39

don't understand. And a lot of people

15:41

do that, but wouldn't it be nice

15:43

to have the most valuable asset you have and that's

15:45

your wife or your child, unless you're like

15:47

me and you have no children or no wife or no boyfriend,

15:50

or no, no family around

15:52

or anything else. You can spend the time, but if

15:54

you have a family and your children are gonna

15:56

have children in this type of thing, the most valuable

15:58

thing you can have, and I've got some assets,

16:01

the most valuable thing you can have is your family. I mean,

16:03

it really is. And your health and your mental health

16:06

it is. And I just disagree about working

16:08

that many hours a day and that many

16:10

hours a week. I think that life is

16:12

great. I think there's a good learning

16:14

experience. And I think that

16:16

it's your passion. If that's his passion, that's fine. But

16:19

if your passion was deep sea fishing, you

16:21

could make money out on the boat, deep sea fishing

16:23

all the time.

16:24

I think one of the things that I have gathered,

16:26

concerning the 13 Standards, concerning Power

16:28

Source Goal Worksheet, think like a billionaire and

16:30

acting on those thoughts is,

16:33

there's nothing wrong with the initial grind. And I'll

16:35

say it like that because when

16:37

you're getting a business off the ground, and I'm not saying

16:39

work your fingers to the bone and work to death, but

16:42

work smart, but not hard, put

16:46

in the hours to create what you're gonna create,

16:48

but it's not the end all be all. You

16:50

don't be so sucked into the business that you can't

16:53

work on the business or think outside the business.

16:56

And I think one of the biggest things, just like

16:59

Mr O said is Elon Musk, he's running

17:01

multiple businesses. I mean, there was times

17:03

where he was sleeping in the office

17:05

or whatever, when he was at Tesla, getting things

17:07

off the ground, completely understand that. There

17:09

was some ups and downs with Tesla

17:11

and he had to do what he had to do. At the same

17:14

time everybody

17:16

has the ability to come

17:18

up with a plan, come up with

17:20

an idea concept and

17:22

put it into play without killing

17:24

themselves. And I think that's one thing

17:27

that a lot of people don't

17:29

quite understand. I will give an example.

17:31

I don't know if Mr. O ever heard this term just

17:33

generationally, there's a thing out there. I think

17:35

everybody's, or everybody at least my age

17:37

and younger is aware of it's called

17:40

"hustle culture" quote, unquote "hustle

17:42

culture". And the idea

17:44

of I gotta work hard because

17:46

that's what all these other people

17:48

that are supposedly successful are doing. When I say work

17:50

hard, meaning I gotta work 12, 18 hour

17:52

today. And I gotta think about

17:55

nothing else and be completely obsessed

17:57

over it. There's nothing wrong with obsession and then I gotta

17:59

show it to everybody so everybody knows how hard

18:01

I'm working, so it's not

18:03

needed. It really isn't. The

18:06

ability to come up with a plan, have

18:09

a concept, come up with a plan and

18:11

let it bring financial fruit to you.

18:14

You don't have to kill yourself to do it. And

18:16

I think that's where a lot of people miss

18:19

the boat and think I have to do

18:21

it like this, and that's not the case. It might

18:23

be easier than you think. It's just a matter

18:25

of how much you use your mind and how well you conceptualize

18:27

this, sir.

18:29

The most successful people I've met in

18:31

my life and one of them was early on.

18:34

And right now I can't remember who he was. It was in Rio de

18:36

Janeiro. I've told Jon the story several times I

18:38

used to go around and rent a dingy and just go around

18:40

and meet people on yachts and stuff. I did that to meet people

18:43

and it worked and then I would chat with people and all

18:45

this kind of thing, but everything

18:48

that happens in this world, every

18:51

patent, every copyright,

18:55

everything starts from a thought. It starts

18:57

from a thought and we go back

18:59

in time. The first artists, I guess, were cavemen

19:01

doing hieroglyphics and stuff in

19:03

caves. And this type of thing

19:05

many, many years ago when I was a kid, now

19:10

it's a matter of expressing theirselves, but in

19:12

this day and age right now, the people

19:15

I know and they're a lot smarter than

19:17

I am trust me because I do work. Don't

19:19

even have to work. They got their passion. They're on the back of the yacht

19:21

or sitting in the back of their jet, flying out

19:23

to go to an event or something. And they come up with

19:25

an idea or a concept and they make it work. Comes

19:28

to mind now, a story about a guy, and I can't

19:30

think of who it is that I may, as we're talking here,

19:33

he started out and he had a small hotel. Then he got

19:35

two hotels. But what he would do to

19:37

make the hotel work is he would actually

19:40

clean the rooms himself. You know, it was a small

19:42

motel at the first his parents had it and there was, I think,

19:44

12 or 15 rooms, he would do everything, everything

19:46

to save the money for their maids and all this kind of stuff. And

19:50

because of the thriftiness of this guy,

19:53

he's now in a major motel chain,

19:55

hotel chain, there are different views

19:57

of this. Some people look at him and say, he obviously didn't

19:59

have the intellectual capacity or his hotel

20:02

wasn't making enough money to even afford to pay a maid

20:05

that he had to bring himself down to the point to do

20:07

the maid's work. It's unbelievable.

20:10

If he listens, I'll have fun with him. I'm not gonna

20:12

mention his name, but we have an associate.

20:15

He is the Patriarch of a law

20:17

firm in Utah, and he's

20:19

out there running backhoes and because they're building

20:21

a building and he is loading trucks and all this kind of

20:23

stuff. Well, those guys make 30, 40 bucks

20:25

an hour. Something like that. An attorney makes four, $500

20:28

an hour, really puts the question to mind,

20:30

unless he loves getting out there, getting filthy

20:32

on that fricking backhoe with all that diesel sucking

20:34

into the cab and dust, wind blowing

20:36

and all this kinda stuff and hot and cold

20:38

and all this sort of thing, whatever the days are

20:41

makes you wonder, that really does. So,

20:43

no matter what you do know

20:46

this, there will be different opinions.

20:48

I don't care if you make a bunch of money doing something

20:50

one way, there will be people who like it and others

20:52

who don't. You must have a passion

20:55

and you must do things, how it fits

20:57

for you. I'm getting ready to kick

20:59

a bucket sometime in the future here. I'm in my

21:01

Twilight years, I know that. But at any rate

21:05

I do things my way. Now it might offend Jon

21:07

or other people sometimes, but I'm the

21:09

one that made the money. It's my shit. I'm

21:11

gonna do what I want. And I'm gonna do it my way. You

21:13

want to look at other people and what

21:15

they do, but you do not wanna listen

21:18

to other people. Now I have made the statement

21:20

and Jon, this is something for you too. I've always said I

21:22

don't, I'll listen to you, but I might not follow

21:24

what you say, cuz you don't make more than I do. You

21:26

know, if somebody is more accomplished and I am gonna listen to him,

21:29

but that statement isn't even true all

21:31

the time. You wanna listen to your freaking

21:33

self, you wanna listen to what you

21:35

feel. And if it turns out to be wrong then you're

21:37

gonna learn from it. You're gonna grow. Every

21:39

person of my ilk will tell you, if

21:42

they had an hour to talk to you, the

21:45

best knowledge they could impart to you is to talk about

21:47

the failures or the close two failures they've had.

21:50

You'll see it in books. You'll see it on the internet. That's

21:52

the way it is. I wanna

21:54

tell you something. Learn to

21:56

make decisions for yourself. Now, these

21:59

Standards of Knowledge weren't put together solely

22:01

by me. They're put together by three other fellows and

22:03

they go by the pseudonym Mr. O, but

22:05

these Standards of Knowledge are a guideline. There's

22:08

other books out there, and there's other systems out there that do

22:10

work for people. But these Standards of Knowledge

22:12

work for me and they work very well in

22:15

the arena that we're talking about. Now, setting up and

22:17

raising funds, guarantee you

22:19

I'm gonna be able to kick the big houses. I

22:23

don't care if it's Dean Witter or whoever, I

22:25

think we'll be able to build a cadre

22:28

of investors that will invest in

22:30

us before they will, the big ones. And there's one reason

22:32

why. Excuse me. There's many reasons why, but

22:34

the main reason why is this: because

22:37

we have the ability to take number

22:39

seven in the Standards of Knowledge and

22:41

whatever business it is and make it better and

22:43

make it more fruitful. If we can do that

22:46

and prove it and have that track record, they're

22:48

gonna go with us before they go with anyone else. Because

22:51

every deal we have will incorporate

22:53

the Standards of Knowledge, will be successful

22:56

and make more money than others. I

22:59

saw recently a story

23:02

on the news about a

23:04

Colonel from the air force who started

23:06

a survival

23:08

camp. He now has 'em in several states and

23:11

they're doing well. They charge 10,000 entry

23:15

fee and a thousand dollars a month per person. So

23:17

if you got six family member, that's 6,000 a month, so

23:19

you gotta be making good money to wanna pay

23:21

that extra for your entertainment and that, but

23:23

he's doing it and looking at the way he built

23:25

his camps in his business. Uh, it

23:28

sucks because

23:32

the way that we have designed it here

23:34

in Enigma is on some of our bunkers.

23:36

We can actually make 57000%.

23:39

Now I'm not gonna go into detail now to, to

23:42

tell you that. But most people would say, oh, that's impossible.

23:44

It's gotta be a scam or whatever the case is. No,

23:47

it doesn't. Again, Manhattan

23:49

sold for 23 or $26,

23:51

whatever it was. And now it's worth over a

23:53

thousand dollars. I think it's worth the

23:55

3 trillion or something like that.

23:57

Yeah, sir. I, if you don't mind

23:59

I'm gonna chime in here just so people

24:01

don't misunderstand what you say. Because

24:04

they might think, 57000% net profit

24:06

off of selling one bunker and that's not necessarily the

24:08

case. It's being able to acquire

24:10

land at a price that

24:12

once we put bunkers on there and sell them,

24:14

you end up coming out to a 57000%,

24:18

which is, a lot of people can't wrap their head

24:20

around, net profit off of the land

24:23

and the acquisition and the cost. So that's,

24:25

that's the point.

24:27

So, well, it's a combination of the

24:29

land, but in the sanctuary up

24:31

there, we were gonna own all the land and

24:33

sell the bunkers. Correct. But

24:36

the thing is, think about this, Jon,

24:38

for a minute, we

24:41

got the land at what? 2,600,

24:43

an acre 2200?

24:44

28

24:45

$2800 an acre. If we

24:47

would've had to pay 10,000 an acre,

24:50

it still would've worked. It still

24:52

would've made a fortune. Would've made good money.

24:54

Right!

24:55

It is the and Jon is correct. You

24:57

do have the land tied to it and everything else. But

24:59

what I'm trying to say, the real value is

25:02

in the concept of what you do.

25:04

Mm-hmm,

25:05

You know, I guess a lot of you out there have heard

25:07

of Starlink; it's something that Elon

25:09

Musk is doing. I noticed yesterday. To

25:11

me, I don't know what the difference is.

25:13

If you're on a yacht or if you're sitting in the land,

25:16

I don't know if you have a hookup, but the

25:18

hookup for the yacht is $5,000

25:20

a month. I

25:24

saw that yesterday,

25:25

significant

25:26

hookup, the hookup for the land is $30.

25:29

Right

25:30

I guess, because the yacht's moving, I don't know.

25:32

Or just because, Hey, you've got a yacht and this is

25:34

what I want.

25:36

it could be it, too, make 'em pay.

25:39

Sure. So it's how we think. And

25:42

I'm telling you now we have

25:44

some clients, some of 'em we think are nutbags, but

25:47

I think that there's

25:49

a lot of people that think Elon's nuts. Like he,

25:51

they're claiming he could lose a billion dollars cuz he's turning

25:53

the Twitter thing down. Now I don't think he's

25:55

gonna have to pay anything. But there's

25:58

some attorneys that are thinking he's gonna have to pay

26:00

the million, the billion dollars he agreed to pay

26:02

should he step out of the contract? And that's a

26:04

legal issue. But what I'm trying to say is

26:07

that you

26:09

don't want. To be

26:11

concerned about people thinking you're crazy or

26:13

not crazy or whatever. We've got some

26:15

people that are, I believe, never gonna make it because

26:18

they won't listen to me. But if they did listen to me, as

26:20

crazy as they are, somehow

26:23

they could take the thought process of

26:25

being crazy and turn it into something that's

26:27

good. But the point is this,

26:29

you have to have a passion with what you're doing, and

26:32

if you have the right concept to it, you

26:34

can take two kinds of businesses and you

26:36

can make a fortune. NASA

26:39

for years worked from

26:43

taxpayers money and just spend

26:45

it. It's all coming in. They weren't earning anything.

26:47

They were spending it. Along, comes Musk

26:49

and along comes Bronson and other

26:51

people, they not only get contracts

26:54

from NASA but they're, they're going to make money and

26:56

they are making money with SpaceX. So

26:59

no matter what you've got or where it's at,

27:01

you can either lose money or make money depending on

27:03

how you think about it.

27:07

True. One of the things that I've

27:09

observed. And sir, I'm sure you

27:11

can understand this. Whether they've

27:14

paid for consulting

27:16

at 10,000, 25,000 or 50,000,

27:19

no matter how much money people are paying to

27:22

for the knowledge

27:24

and the guidance, they,

27:26

a lot of them can't get outta their own way period.

27:29

There are times I can't get outta my own way. The

27:32

point is that what hangs

27:34

people up are often the things that

27:36

are internal.

27:38

Jon, if you could get outta your own way, you wouldn't be working with

27:40

me. You'd be working with someone decent.

27:42

Anyway so my whole

27:44

point is that when

27:46

it comes to thinking like a billionaire, when it comes to taking

27:48

a concept and taking it, from the

27:51

thought to fruition a lot

27:53

of people have their own hangups

27:55

or have their own paradigm

27:58

or they almost turn myotic

28:00

in a way. And even

28:02

though somebody else can tell them, Hey,

28:05

this is what's limiting you,

28:07

or these are the things that you need to change. Often

28:09

some folks just won't listen, period.

28:12

They just won't. And it's

28:14

an internal hangup. I'm not a therapist

28:16

or a psychologist or a psychiatrist or whatever,

28:19

but people have their own mental hangups. And those

28:21

are the things that they have to work through. So when

28:24

you talk about self-help and

28:26

working on yourself or investing in yourself

28:28

and how you think and what things look like

28:31

that's a very, a very

28:34

real thing that a lot of people can't wrap

28:36

their head around. I'll go back to the conversation I had before

28:38

people think too small. When

28:40

it comes to people thinking too small, there's

28:46

a certain point in time where I believe

28:48

that money becomes

28:50

so, an amount of money in

28:52

your mind becomes so abstract that

28:55

it doesn't seem attainable. And it's because

28:58

you don't have a relative

29:00

understanding of how much money that is or

29:02

what it does for you. Let me

29:05

try to clarify that

29:07

for those that didn't quite understand what I said. If

29:10

you never made a hundred thousand dollars a year,

29:13

it's hard for you to imagine what it would be

29:15

like to make $500,000 a year. Because

29:18

you don't have a relative understanding of what

29:20

that will do that. If you've only

29:22

made 50 or 60,000, you don't have a relative

29:24

understanding of what 500,000 will do for

29:26

you, cuz you've never seen it. It's abstract.

29:29

You might think you do, but really that you don't and you

29:31

can't conceptualize it. Therefore

29:33

imagine having 5 million,

29:35

a hundred million, 500 million a billion, a

29:38

lot of people can't wrap their head around that. That goes

29:40

down to Number One in Standards of Knowledge

29:42

and you know what your mind

29:44

can conceptualize, how big you can think.

29:47

And that is something that I think a lot of people

29:49

are missing, yes, sir.

29:53

I'm sorry. I've got a thought. I'm an old man. So I got a thought

29:55

here. I wanna make a statement. The

29:57

harder you work the

29:59

more difficult it is. And the more difficult your

30:01

life is, the less you make. Think

30:04

about this, the person that's just coming

30:06

off a welfare that gets a job at MC Duck's

30:08

or Jack and the king or whatever

30:10

these places are food place, fast

30:12

food. All right. So the

30:15

person who works there works eight or 10

30:17

hours a day. They probably have to walk to work or take

30:19

a bus takes three

30:22

or four times, as long as the other person to get there, they

30:24

can't pay their wages so, or their rent.

30:26

So they gotta, they got a room share with two or three

30:28

people in apartment. Then they gotta

30:30

put it with all that crap. And they're so stressed

30:33

out. They can't learn or can't work. Anything. The

30:35

guy who makes 10 million a year

30:38

is sitting on the back of a yacht. He's

30:40

sitting in a lounge chair and he is being served

30:42

or DEU. And he's enjoying

30:44

a nice movie and he's making 5,000

30:47

an hour while he's doing it. It

30:50

just is the difference of how someone

30:52

thinks that's it. If

30:54

somebody, you could take someone like

30:56

myself and I'm worth over $3,

31:00

I'm worth a lot. All right. A lot

31:02

of money. I'm a billionaire and I could go

31:04

out and I could get a job at McDonald's.

31:06

Well, I don't think they'd hire me for the way I look, cuz I

31:08

got long scraggely hair and stuff, but I

31:10

could get a job at McDonald's if I cleaned up and brushed

31:13

my tooth and all that kind of stuff and wiped my forehead

31:15

and everything. So I

31:18

could get that job. The guy working

31:20

at McDonald's could also get my job. Every

31:23

single one of us was born with the same gray

31:25

matter, save for

31:28

a child prodigy or someone with special needs. A

31:31

person like we could stop right

31:33

now and go in, it would take a little bit of time,

31:36

but we could learn how to serve coffee and donuts

31:38

and all that kind of stuff. If you've ever

31:40

seen a hidden boss or whatever it is they

31:42

got, where the boss comes in and people

31:44

don't know who he is. And he's working undercover boss.

31:47

So he's out there going in into the

31:49

business and he doesn't know how to do certain things, or he realizes

31:51

this is hard work. I've seen undercover

31:53

boss a couple times where guys in the factory unloading

31:55

stuff, he's a, wow. I don't, I didn't realize

31:57

these guys have to work that hard. The

32:00

mindset of a person,

32:03

once you have an epiphany or you realize something,

32:05

can make all the difference in the world and you can learn

32:08

to have those epiphanies. I have had such

32:10

a tough time in being

32:13

satisfied with the way I'm teaching the Standards of

32:15

Knowledge. I'm not satisfied that a whole new

32:17

paradigm exists. Now we will

32:19

have our businesses or through Mr. O's law.

32:21

I'm doing a major thing with law firms through

32:23

Mr. O's law, we'll go into a company instead

32:26

of me trying to teach that company the Standards of Knowledge

32:28

for 10 or 25 or $50,000, I

32:30

will do a transactional case for them, meaning

32:33

that my attorneys will do the legal work and

32:35

we'll add on a new product or whatever the case

32:37

is. And I'll tell 'em I wanna hunt for

32:39

my services, but I'm gonna make you 300,000

32:42

in the process. It's

32:44

the same thing, Jon, if we went back and we would've went to

32:46

some major developer before

32:49

we started this thing about showing people how we

32:51

could get $30 million worth of land.

32:53

And we would've done that and got the land for 'em, we

32:56

could have got two or 300,000 for that, guarantee

32:58

you. We did that again we could get two or 300,000

33:01

upfront to do that. Set

33:03

it now and say, if we can't do it, we give it back. But if we can

33:05

do it, here's what we're do for people to learn that.

33:07

So it's not what we do.

33:10

We go to work and we're serving coffee and we're

33:12

putting cups away or whatever the case is, the

33:14

guy on the back of the yacht is serving himself some coffee

33:16

or his wife. They're doing the same things.

33:18

It's how you think nothing, but

33:20

how you think you can step outta the ghetto or

33:23

you can step outta your work or you could step

33:25

outta the box and think

33:29

like a billionaire and act on it. And

33:31

so the question

33:33

is, how do I get there? Okay.

33:35

That sounds good. I'm fairly

33:38

successful. Now I'm making 80,000

33:40

a year, a hundred thousand a year. What do I need

33:42

to do to get from this point to

33:45

the point that I'm thinking, acting on

33:47

the thoughts and becoming a billionaire? What,

33:50

what is it? Well, you have to

33:52

have experiences, which generate

33:54

epiphanies. I believe

33:56

that you can read all the books in the world. Now, let me ask

33:58

you this. Okay. Take one of your friends, who's

34:00

never flown a plane before. Take

34:02

another friend, who's never done heart surgery

34:04

before and take another friend, who's

34:07

never even been in a medical school. And

34:10

they can read all the books in the world. And would you have them,

34:13

after they read all the books in the world, getting an airplane and

34:15

fly you somewhere? I don't think so. Hell no.

34:17

Would you have them, would you have 'em work on your heart, heart

34:19

surgery? No. Nope. Would you have 'em drill

34:21

in your teeth? No, you

34:23

have to have the experience and the epiphany.

34:26

So what you wanna do, and then this

34:28

is what the Standards of Knowledge to teaches us to do.

34:30

And Jon, you know, even you

34:32

in the past, you don't do it so much now, you just say, well, there's

34:34

a constant change. There's constant change. Hell

34:37

yes, there is. I do that sometimes

34:39

a couple times an hour. I'll be working on something like we're working

34:41

on raising these funds. And I literally

34:44

now am going to get people I've told you

34:46

before we put ads, we're looking for 'em. We're

34:48

gonna find people who are registered with the

34:50

SEC, save all that time and hassle and

34:52

pay them well and take our system.

34:56

And I think we'll kick the big money houses ass.

34:58

I really do. I really do because

35:00

of Number Seven. And folks just

35:02

so that you're aware of, and I have over 150 square

35:04

miles of property around the globe. Most of it,

35:06

beachfront property. I know what I'm talking

35:08

about. I have boots on the ground

35:11

at this second today in

35:13

another country working on a project

35:15

that was stolen from me that I'm gonna get back

35:17

and make a fortune because it happened; because

35:19

I'm doing a film about it and I I'm

35:22

gonna be compensated and punitive

35:24

damages, et cetera. It goes on and on.

35:26

So I,

35:29

I know what I'm talking about. So what you wanna do

35:31

is don't be afraid to make a mistake.

35:33

Guy goes out, he sets up a blind company. He's making

35:36

blinds for houses, right? He

35:38

worked for another company for a while. He understands how

35:40

to do it. He gets money from his aunt and his uncle and

35:42

he goes out and he says, well, there's two things. I gotta build blinds.

35:44

And I gotta sell 'em. That's what he's looking at, what

35:47

he is gotta do. Well, what's

35:50

his exit strategy. Why couldn't

35:52

he do a franchise and have a blind company in every

35:54

state, in the United States and in every major

35:56

city, 250 major cities, if

35:59

he only made a hundred dollars a day, or

36:03

$500 a day from each one of

36:05

those in 250 cities. And

36:07

so you look at expanding

36:09

or growing or thinking in a different way,

36:12

act as long as you don't break the law

36:14

act. If it costs you a few bucks, it's

36:16

well worth the experience, well

36:19

worth it. I'm old, I'm eccentric.

36:22

And I had a project once

36:24

where I offered a million dollars in cash. I

36:26

took it to the place. I got it from the bank. It took

36:28

several days to get it, and

36:30

they gimme a challenge to sell dog poo.

36:33

And I did of course it was through

36:35

fundraisers. Now on my own I

36:38

paid one guy, $500 to have his dog

36:40

take a dump on the Standards of Knowledge. I'll

36:43

make money from that. What I want

36:45

to tell people is this: you can make

36:47

money from the shittiest business out there, no

36:50

pun. Well, there is a pun intended. You

36:52

can make money from the crappiest business out there. You

36:54

really can. Making money

36:58

is, once you know how to do it in

37:00

a big way, what you wanna

37:02

do is do it with your passion. That's

37:04

what you wanna do. If it's making movies, if it's just

37:06

talking to people, me, it's talking to people. When you

37:09

get old, like me, you can't do much else, so

37:11

you can talk to people. And, and so

37:13

you use your passion. And once, you know,

37:16

once people realize Jon, like this thing, I'm

37:18

doing here with a doggy

37:20

poo, and I'm gonna have it put in a box and gold

37:22

plated and on and on and on and on it

37:24

could be worth 10, 20 million at

37:27

some point. Now I know you may not believe

37:29

it at this time in other people, but the reason

37:32

people think I'm sick, but the reason I do stuff like

37:34

that is to let

37:36

you know that you could be flying

37:38

along in a small plane, over a field and

37:41

as a test to someone and me and my friends

37:43

do this now, and then not on a small plane, but

37:46

as a test to someone, you could look down and

37:48

say, there's an old shack there. I'm

37:50

gonna buy that shack and then I'm gonna sell it and make

37:52

a fortune. Now I lease a helicopter and

37:54

fly down the beach and I see a piece

37:56

of beachfront property I like, and I follow

37:58

the road to the house in another country, in third world

38:00

country. And I talk to the owners and I

38:02

work something out within a day or two where

38:05

I actually own. A

38:07

major thing and to a farmer in a third

38:09

world country they can't grow anything

38:11

in the sand. They don't like the salt water. They just,

38:13

it, the waves come in. It's just not good.

38:15

They're there. And that's it. And so

38:17

for me, I would like to build a high rise right

38:19

on the top of that sand. So he can

38:22

go ahead and have his fields inland and grow

38:24

his crops. And I'll build my stuff in the sand.

38:27

You have to understand how other people think,

38:29

and you always want to do a win, win. It's just,

38:31

it's really fun. And I know I'm kind of jumping

38:33

back and forth here a little bit, but the

38:36

main thing today that I wanna

38:38

get across is this, how

38:43

does a billionaire think? Well,

38:47

he must think in large sums of money or

38:49

he wouldn't have a billion dollars or more.

38:52

He must think in making

38:54

things happen without even being there

38:58

now. Elon Musk shows up

39:00

at Tesla and Saturdays. And other days he

39:02

worked, I think three days puts in 40

39:04

hours at Tesla and hours

39:06

at different places. From what my understanding is anyway, from

39:08

the stuff you find on the internet. But

39:11

the point is he

39:13

could be elsewhere and around it, all the

39:15

things that have developed in the early stages of Tesla,

39:18

like Jon said, he would sleep on the floor, work

39:20

on the transmission or on a design or work at

39:22

SpaceX work on something. He

39:24

could, here's a story there. He couldn't find engineers.

39:26

Talk about having an epiphany.

39:28

Excuse me, please talk about having an epiphany or an awareness.

39:31

He wanted to find engineers, all the

39:33

good engineers wouldn't even talk to him about

39:36

building rockets. They didn't wanna talk

39:38

to him because it sounded so far out the ones

39:41

that did wanna talk to him weren't worth anything that

39:43

wanted to work for him. So he decided I'll

39:45

engineer my own rocket. And

39:47

you see what he's doing. He really is. He's made

39:50

pop bottle firecrackers, all kinds of stuff. I'm

39:52

teasing you, but he's made that

39:54

just made me think about that flame tour. I still don't know what that

39:56

was about, but at any rate he's

39:59

done exceedingly well with SpaceX. So

40:04

what I'm trying to say is that

40:06

you take a look at what you're doing. Take

40:08

a look at your business and try to be

40:10

innovated. Even if you don't understand how to

40:13

be. You would write down on a sheet of paper.

40:15

Okay. Let's last year I made $500,000.

40:18

I wanna make 2 million next year. What

40:20

do I need to do in that business to make the 2

40:22

million? So you write that down at the top and you

40:24

start breaking it down. How much do I

40:26

have to make a week? Now,

40:29

if you're gonna take home 2 million, the company's

40:31

probably gotta make 10, 12, 15 million, you

40:33

know? So you're looking at, and you're saying

40:35

how you just start breaking it down to the finest

40:38

point, how much an hour I spend and what do I

40:40

need to do then? What

40:42

do I do during that hour to cause

40:44

other people to make that money and

40:46

you'll have epiphany. Stuff, I can't even tell you about

40:48

now until I do it. You won't know it. You won't

40:50

be aware of it until you

40:53

practice it. Then it will become an

40:55

epiphany and an awareness. That's just

40:57

the way it is. You have to go out and try

40:59

those new things.

41:03

One of the, yeah, one of the things I was gonna bring up associated

41:05

with that is, and

41:07

again, if you've listened to us for any length

41:09

of time, you've heard me harp on this

41:11

all the time is that people

41:14

don't look past the surface.

41:16

Or don't look any deeper past

41:18

the surface for the most part on whatever

41:21

idea that they have. Mr.

41:23

O was talking about specifically breaking

41:25

down the numbers to the point where

41:28

you get the income that you want. Now,

41:31

whether you look at your business in terms of

41:33

your net profit for the business or

41:36

your income that comes out of the business,

41:39

however, you wanna break it down, whatever works for

41:41

you, but either way, a lot

41:43

of people come up with an idea and

41:45

they wanna know if it's feasible, but they don't really

41:47

dig past just the initial surface

41:49

level of the idea, or maybe one or two

41:51

levels below that. So if you have

41:53

an idea for whatever

41:56

it is, it's product to service, a

41:58

location of something, whatever it is. A

42:01

lot of people, they

42:03

won't go down into the numbers. They won't

42:05

do the research to break down what

42:08

potential costs could be here or

42:10

there. They don't. A lot of times

42:12

people don't do the digging

42:15

of the details to

42:17

make sure they're at least on the right track or in

42:19

the ballpark. And because

42:21

of that, they don't take it to fruition.

42:24

The deeper that you can think upon the concept

42:27

that you're coming up with or

42:29

the business that you're coming up with the

42:32

better off you are. And Mr.

42:34

O taught me this a while ago, the more

42:36

complete your vision is for your

42:38

business, that you're putting together. Since

42:40

we, this initiated concerning about

42:43

businesses, the more complete

42:45

your vision is. The more you

42:47

understand where the money's coming from

42:49

and what it's being spent on and the

42:51

better you understand all of that, i.

42:53

e .:the more complete your vision is the easier

42:56

it is for you to sell any investor

42:58

for the money coming in. Period,

43:01

sir.

43:02

I just realized something. That's a good analogy here.

43:06

Every one of you out there over time has

43:08

heard the following. Somebody

43:13

was in a business or they were walking

43:15

through a field or an

43:17

idea just came to him. You know what I'm talking

43:19

about, Jon.

43:20

Mm-hmm

43:21

You read it all the time. The idea came to them

43:23

about like Rockefeller he's out there

43:25

and he's drilling holes and oil's

43:27

coming out and it's going all over the land. There's so much being wasted

43:30

and he thought, wait a minute. What I need to do

43:32

is if I can refine it, I'm gonna

43:34

make more money. Let the other guy go through that. I'll just do the

43:36

refining. Then he comes

43:38

down the road and then he gets involved with all these other

43:40

people in their trains and

43:42

all this stuff and Frick and Carnegie

43:45

and all these people. And then he has a problem

43:48

where hauling the oil to the refinery

43:50

is a big thing. So then kerb

43:53

at the beginning of time, he does the first pipeline.

43:56

Rockefeller does. He says, trains don't work.

43:58

This is what I'm gonna do. Here's what I'm

44:00

telling you. All

44:02

of the, of these, like when one

44:04

more example, years ago

44:06

when steel was first manufactured, That

44:09

was when I was about 300 years old they discovered

44:12

steel and they started

44:14

manufacture it. It was still costly.

44:16

They could just make forks and knives and spoons

44:18

and small amounts of it. A

44:20

guy by the name of Bessemer in

44:23

Europe, Germany came up

44:25

with a process now to make a steel

44:27

rail for

44:29

railroad would take two weeks, two

44:32

weeks. I only

44:34

know this by watching the film and stuff, but of course,

44:36

but he came up with a process in 15

44:39

minutes. He could make it that's

44:42

when the boom started. And that's when Carnegie

44:44

steel started. And that's when they making

44:47

this steel. And then all we started doing

44:49

high rises. That's when all that stuff started

44:52

and it came from Bessemer, found

44:56

a way to take the impurities out

44:59

of making

45:01

the steel; the process a lot

45:03

quicker. By pumping air in and something

45:05

else. I don't know what it was. I don't know really understand, but all

45:07

I'm saying is you've heard where people

45:10

they just, they have an idea that

45:12

they want to, that they just become

45:14

aware of it. Well, people

45:17

say that happens once in a lifetime where it's very

45:20

rare, but if you get in the habit of trying

45:22

to think of things, and that's why Jon

45:25

this well, this blonde I'm talking about

45:27

that works with us. It's a nut case. This guy, he

45:30

is so nutty it's unreal, but if

45:33

he could put his thoughts in a certain way,

45:35

he could come up with something that's phenomenal. It

45:38

really works. I guarantee

45:40

you Elon Musk on many,

45:42

many videos. We'll tell you when he first started out, nobody

45:44

would invest in Tesla. Wait a minute. In silicone

45:47

valley, you're gonna build cars. You

45:49

do that in Detroit electric cars,

45:52

come on now, all of a sudden Chevrolet,

45:54

volt, and everybody else is jumping behind it. And

45:57

now it's gonna turn into where that's what there's gonna

45:59

be in the future. There will be very few

46:01

fossil fuel cars, I believe at some point

46:03

in time. So what

46:07

I'm saying is how

46:09

can you be one of those people and

46:12

who come up with these ideas? I'm one

46:14

of them. And that's why I have the assets I have. Now.

46:16

I'm not near as good as Musk and some of these

46:18

other people but I have the idea. Now

46:21

what you do is you constantly work your mind

46:24

to have ideas, instead of reading, reading

46:26

other people's books and seeing other

46:28

people's movies, it's good to watch the stuff, but

46:31

go out and make your own, do your own thing.

46:33

Be your own person, try new stuff. Look

46:35

for stuff. You play the game with yourself.

46:37

Have you ever heard of a guy named need. No.

46:40

I think he created Southwest airlines. I

46:42

think he, he created several airlines. He just created

46:45

another new one. Need him or need him, whatever his name is.

46:47

I've seen documentaries about him for a long time. Uh,

46:50

he created one in south America. He created one in Mexico.

46:52

He gets him up running then and they fire

46:54

his ass. Yeah, the guy that created jet

46:56

blue. Understood. Yeah. Jet blue. Yeah.

46:59

He, he creates him, raises all the money, gets

47:01

him to making money and everything else. So he gets

47:03

in the corporation and they fire his ass. Like they did jobs.

47:06

Myself. People have

47:08

asked me over the years look,

47:10

why Mr.O Why don't you

47:13

do an IPO? Why don't you go on the market?

47:16

You, this could be great on the stock market. I'm

47:18

not gonna get fired. I don't need that shit. First of all, I got

47:20

enough money anyway, but I don't need all that bullshit.

47:23

I wanna be my own and control and own my

47:25

own. I'm not gonna have a group of people be ready to

47:27

fire my dick. If something goes wrong, that's,

47:29

I'm not into that. I'm that's not gonna happen. So,

47:32

or fire my ass. Whichever's more appropriate. So

47:34

at any rate, what I do.

47:37

What others of my, I do. And I have some,

47:39

one of the Mr. OS in a major law firm and

47:42

what they do is they look at the

47:44

cases and the judges. Remember Jon, how over

47:46

the years I've told you I'll study, I'll go into court and study

47:48

a judge and see how he acts and what he does and stuff like

47:51

that. Yep. Yep. Well, that's what these people do since

47:53

they're kid. That's what they do in law school. This is

47:55

case law. This is what happens. Well,

47:57

you look at a major case and you see, how would

47:59

I handle that? How would I have handled the OJ

48:01

Simpson case? How would I have handled the,

48:04

uh, uh, I

48:07

forget, what is Charles Lindberg

48:09

case, the kidnapping to his child?

48:11

How would I handle all those things? And that's, you know, obviously

48:15

everybody that's listened to, this is probably too old

48:17

to even know what that's about, but, or

48:19

Charles Lindberg, he came up with Lindberger cheese many

48:21

years ago that they put it on McDonald's hamburgers.

48:24

I think either that, or he was an airplane

48:26

pilot that flew around the world and stuff

48:28

like that had sex with a Amelia Earhart

48:31

and then that's how Elon Musk was born. But

48:33

at any rate. You

48:36

want what you wanna do again,

48:38

I'm going, I'm bouncing back and forth, but that's

48:41

what you do when you accomplish a lot. You learn

48:43

to do that a little bit. I know it sounds terrible, but you

48:45

do cause yourself. To

48:47

look at a problem. Even someone else has that

48:49

way. You don't have to worry about you losing, just look at someone else's

48:52

problem. Say, what would I do? I'll bet you

48:54

that, that all three of

48:56

you that are listening to this or a thousand of you,

48:58

or however many you're listening to this thinks to

49:00

themself. You know, I had an idea once

49:02

I should have patented it. Now it's out there and it's working.

49:04

I had that idea before someone else did,

49:07

or, you know, someone who had an idea and it was stolen

49:09

from them. Okay. You go

49:11

out and you cause yourself to look at somebody

49:13

else's problem and get in the habit

49:16

of saying, man, how would do this a little different?

49:18

Or I would do that. How many times have you

49:20

seen an entertainer and say, geez, like

49:22

me, I say, why did they come out publicly about

49:24

stuff? They lose half their base. If they say

49:26

political things, or if they say sexual things

49:28

or something just be an entertainer

49:31

and be that and leave it at that. There was a guy

49:33

named Tom Parker. Colonel

49:35

Tom Parker. He managed Elvis Presley and

49:37

he told Elvis early on, I met Tom Parker and

49:39

I'm embarrassed to say, I actually paid him for

49:41

a session to teach me some stuff. Five

49:44

was nothing but pocket money but the point is,

49:46

five grand. But the point is he

49:50

told Elvis early on, look in your interviews and stuff like

49:52

that. Don't take on political views, just say, Hey,

49:54

I'm just a singer. And that's it. Now

49:56

of course, and Elvis's own life. He was doing

49:58

drugs and screwing every woman he could find and everything else,

50:01

but he left the persona, the good clean

50:03

cut guy and everything else. If I

50:05

was Mike Tyson in fact,

50:07

to tell you the truth, I'm pretty impressed with Mike Tyson in this

50:09

day and age. He

50:12

actually when he kicked that guy's ass on the airplane, he said,

50:14

since then I saw him an interview the other day, he

50:16

said, I need to be a better person than that. I should never

50:18

have done that. Every one

50:20

of us wish we could have done that. If somebody threw water

50:22

at us ag and tag nine, just like that

50:24

punk did, we wish we could turn around and bitch

50:26

slap him. But we don't, we can't, I'm too old

50:28

and I don't wanna get beat up and Tyson

50:31

who obviously doesn't have to worry about getting beat

50:33

up too much feels bad. He wants

50:35

to be a better person than doing that. I'm highly impressed with

50:37

him. So we look at other people

50:40

what they're doing. You don't have to worry about yourself now, whatever

50:42

business you're in or whatever you're doing, if

50:45

you wanna practice, like

50:49

you go out, let me give you another analogy.

50:51

Let's suppose. Something's coming up for your daughter's wedding

50:54

And you gotta have the dance with a father and you're not a dancer.

50:56

Well, you're gonna practice a little bit before you get in front of all

50:58

the people to be able to dance. If you wanna

51:00

go out and do ballroom dancing. Years and years ago,

51:03

I was doing security for a governor of state.

51:05

And his wife asked me to dance right in front of everybody.

51:08

And I didn't know how, so I went out and took professional

51:10

dance lessons for years, ballroom dancing,

51:13

know it from front of me. You never know it. Now I run around with

51:16

greasy, torn up tennis shoes that are flopping

51:18

and blue jeans and suspenders and

51:20

a big fat gut hanging out. But

51:22

I became a proficient ballroom dancer. That's

51:25

what I needed to do. And so we

51:28

look at what other people are going

51:30

to think in your business. Look at someone else's business

51:32

and think of the different things you would do. And once

51:34

you realize, Hey, I can have these ideas,

51:37

then you will realize for yourself how you

51:39

can have them. I cannot sit there and

51:41

tell you how to have 'em all of us think different.

51:43

You're gonna come up with them different than me. But what I can

51:45

tell you is force yourself to do

51:47

it. Well, how do I do that? Well,

51:49

I'll tell you what, if you have a partner in business

51:51

and he screws you outta your money, and you're still in business, you're

51:54

forced to solve problems. You're forced

51:56

to raise money. If you've got a business, you don't have any problems.

51:58

It's a construction business. And all of a sudden COVID comes

52:00

along and you can't get supplies

52:03

and money tightens up, or it's oh, eight and money goes

52:05

to hell and you improvise

52:07

and you make it work because you have to, you

52:09

either do it or you die. That's what

52:13

that's the case is. I saw something that impressed the

52:15

hell outta me in movie called Moneyball.

52:18

Brad Pitt was in there. It was about a ping pong

52:20

tournament in Japan or something. The

52:22

Oakland, A' s baseball O kinde

52:25

is baseball. And. This,

52:28

he met this kid and it's

52:30

a story. There was a guy, he worked in a hot dog factory.

52:33

He was a security guard and he came up with a numbers thing

52:35

on how to pay people and what they could accomplish and

52:37

stuff. So anyway, they tried it and they had a real

52:39

good season and almost won the

52:42

total thing. And I

52:44

was really impressed. He was telling one of the people in there

52:47

you adopt or you die. There was one,

52:49

just one statement in the whole thing that got me

52:51

when he was firing one of the managers or something, he almost got

52:53

in a fist fight in the hall. He said, adapt or die,

52:56

that's it. Yep, and all

52:59

of you that are listening had to go through oh eight, somehow

53:03

all of you that are listening had to go through COVID somehow.

53:06

You had to put on mask to go on restaurants, you had to do that.

53:09

So think about those times, put yourself

53:11

in the state of mind where something catastrophic happens

53:13

and how would you get through it that will teach you

53:15

how with the essence of your own personality

53:17

and your own intellect, to be able to solve

53:20

problems, once you solve problems, then

53:23

you take it a step further and you create

53:25

solutions to problems that don't exist. That's

53:27

when you become a billionaire. Yes, sir. You come up with ideas

53:30

and concepts that people don't have, can't have,

53:32

but that make good money. That's when you become

53:34

a billionaire.

53:35

All right, folks that wraps up this episode and

53:37

I hope you received value out of your time you

53:39

spent with us. You can even send in

53:41

a question that Mr. O will take the time to answer

53:43

for you. If you're a small business owner and you'd like

53:45

to have a free business analysis from Mr. O,

53:47

just like you listened to on this episode, send

53:50

an email to admin@enigmamastery.net

53:54

with the subject line, Free Business

53:56

Analysis, and we'll get back to you. We

53:58

appreciate your time and attention, and we'll see

54:00

you the next time around. Thanks.