In this episode of we delve into the fascinating world of persuasion and the power of "brain glue" with guest James I. Bond, one of America's leading behavioral management specialists and the author of "Brain Glue: How to Turn Simple Products and Slogans Into Blockbusters of Persuasion."
The discussion centers around making nonfiction ideas sticky and persuasive, exploring the 14 brain triggers at the heart of emotional selling.
You’ll Learn:
Explore valuable insights and 3 actionable steps post-show at
https://authornationtube.com/keep-them-reading-with-brain-glue-ways-to-make-your-ideas-stick
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