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How to Build Owned Assets that Perform

How to Build Owned Assets that Perform

Released Thursday, 15th February 2024
Good episode? Give it some love!
How to Build Owned Assets that Perform

How to Build Owned Assets that Perform

How to Build Owned Assets that Perform

How to Build Owned Assets that Perform

Thursday, 15th February 2024
Good episode? Give it some love!
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Casey Hill (Senior Growth Manager, ActiveCampaign) highlights the importance of setting the right goals and performance indicators, and how to think about attribution thoughtfully. He also highlights the pitfalls to avoid, the importance of segmentation and personalization, and some recent trends that B2B marketers should be aware of.

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