How to Develop the Right Personas for Better B2B Content
Released Wednesday, 17th April 2024
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How to Develop the Right Personas for Better B2B Content
How to Develop the Right Personas for Better B2B Content
Wednesday, 17th April 2024
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Naomi Soman (Founder, Storylogick Consulting) on how B2B marketers can develop the right personas to adapt the B2B messaging across the funnel. Naomi highlighted the pitfalls to avoid and how marketers can leverage customer research to create personas that are actually useful.
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B2B Marketers on a Mission
This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses. Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.Join Podchaser to...
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