81) Performance Marketing Insights: AI, Targeting, & Tracking
Released Wednesday, 20th September 2023
Good episode? Give it some love!
81) Performance Marketing Insights: AI, Targeting, & Tracking
81) Performance Marketing Insights: AI, Targeting, & Tracking
Wednesday, 20th September 2023
Good episode? Give it some love!
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Hosted by Joe Escobedo, CEO of EscomediaGuest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist
Newsletter: https://joeescobedo.substack.com
Chapters:0:00 - Introduction0:34 - Practical Applications of AI and Chat GPT2:16 - Example of Rapid Adaptation in Marketing4:42 - Using Canva's Magic Design Studio6:06 - Impact of AI on Targeting7:59 - Analyzing Audience Lists with AI9:34 - Challenges in Tracking and Reporting 12:00 - Attribution Challenges with Dark Social13:33 - Final Tips Success15:56 - Closing Remarks
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