In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Pavlina Louki about the unique challenges of scaling a marketing function at pace. 

There are several considerations when it comes to scaling a marketing function. The biggest of these is most likely bringing in exceptional talent that will help build the business. But when the business scales much more rapidly than average, everything changes. How can marketing leaders in such positions prioritise effectively in order to create and build the best marketing function possible? What are the unique risks of rapid escalation?

Pavlina Louki is the VP Marketing at Qualco, and she has 15+ years of experience. Prior to marketing, she worked as a programmer, but as a marketer, she enables tech businesses to bolster their international positioning. Prior to joining Qualco Group in early 2022, she has also served as Head of Marketing for QUALCO, Senior Marketing Manager for SAS, and more. She has also previously co-founded WEBEASY Digital Marketing Agency.

You can find Pavlina Louki on Linkedin.

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Ready to provoke the truth? Get in touch at alan-agency.com.

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