All the content we produce for our businesses has one major intention - to capture attention. Secondary aim can be different but capturing attention is crucial in order to do anything after that.

In an overload of information, we already talked about that your content needs something engaging, intriguing or even provocative in order to do so. So just how provocative should the content be, and how do you manage the reactions of the audience?

In this episode I share a recent experience of a provocative email title that could have gone either way - but it was only a clever reaction that produced a positive result in the end.

Let me know if you had similar experiences.

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