On today's episode we are chatting with special guest, Babba C. Rivera! She’s a Swedish Latina who is recognized as an innovator and thought leader in the realm of brand marketing who has worked for brands like Uber & Away - The luggage company and now heads up her very own brand marketing agency - By Babba. That makes her Bad, meaning good, for business. Get ready to hear about Babba's journey as an unconventional entrepreneur. Let’s go!