Be Bold! Embracing a Modern Cyber Sales and GTM Strategy with CRO Jessica Crytzer!
Be Bold! Embracing a Modern Cyber Sales and GTM Strategy with CRO Jessica Crytzer!
Be Bold! Embracing a Modern Cyber Sales and GTM Strategy with CRO Jessica Crytzer!
✊ The sales revolution will not be televised. Jessica Crytzer, CRO at LimaCharlie, jumps into the ring to give the sales leader perspective on what’s changing in cyber!
George K and George A talk to Jessica about:
💥 Her recipe for being bold in sales leadership, and why the models of the past do not work well for startups today.
🎯 Why the CISO is probably not your target, and how to engage buyers effectively.
💡Her advice to aspiring sellers and CRO peers.
🤖 Why she requires so much research on prospects and why you can’t AI your way to success.
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From The Podcast
Bare Knuckles and Brass Tacks
Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!Join Podchaser to...
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