Earning Buyers' Respect and the Death of Whitepapers with Sarah Breathnach!
Released Monday, 13th May 2024
Good episode? Give it some love!
Earning Buyers' Respect and the Death of Whitepapers with Sarah Breathnach!
Earning Buyers' Respect and the Death of Whitepapers with Sarah Breathnach!
Monday, 13th May 2024
Good episode? Give it some love!
Rate Episode
Longtime listener Sarah Breathnach jumps in the hot seat! Sarah shares her unique (and refreshing) perspective on cybersecurity marketing.
George K and George A talk to Sarah about:
🌐 The critical balance between being thought-provoking and respectful in content creation
👥 Building an audience and the importance of credibility and authenticity
🔮 How to stand out in the traditional, lead-gen heavy cybersecurity landscape
🤝 The shift towards value-driven content over conventional marketing tactics like whitepapers and tradeshows
🛍️The BKBT Merch Store is NOW OPEN!
Get 25% off! Use code: RSAC25SWAG
Expires May 24, 2024. $25 minimum order required.
Show More
Rate
From The Podcast
Bare Knuckles and Brass Tacks
Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!Join Podchaser to...
- Rate podcasts and episodes
- Follow podcasts and creators
- Create podcast and episode lists
- & much more
Episode Tags
Do you host or manage this podcast?
Claim and edit this page to your liking.
,Claim and edit this page to your liking.
Unlock more with Podchaser Pro
- Audience Insights
- Contact Information
- Demographics
- Charts
- Sponsor History
- and More!
- Account
- Register
- Log In
- Find Friends
- Resources
- Help Center
- Blog
- API
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More
- © 2024 Podchaser, Inc.
- Privacy Policy
- Terms of Service
- Contact Us