How Security Buyers Think, and Go-to-Market Strategies for Young Companies with Merritt Baer!
How Security Buyers Think, and Go-to-Market Strategies for Young Companies with Merritt Baer!
How Security Buyers Think, and Go-to-Market Strategies for Young Companies with Merritt Baer!
This episode is filled with so much gold, we should charge you Big 4 consulting fees just to listen to it! Industry leader Merritt Baer talks about the role of the Field CISO, and how she advises young companies. But in between those topics is so much fire.
George K and George A talk to Merritt about:
🤝The value and empathy a Field CISO can bring to customers
💼 How to build the business case for security projects (and what sales folks can learn from that)
🏗️ How building a security culture might be more about doing and planning
🚀 Lessons learned for founders trying to solve problems and taking those solutions to market
Follow Merritt on X @merrittbaer and LinkedIn
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From The Podcast
Bare Knuckles and Brass Tacks
Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!Join Podchaser to...
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