The Group presented innovative product developments at the Perspective on Innovation. These are intended to tap into billions in sales potential. Partnerships with research institutes, universities and other companies are to play a major role.

Bayer Researches New Varieties of Wheat

Oct 26th, 2012 6m

By combining conventional plant breeding and modern DNA analysis, Bayer researchers are working to improve the properties of wheat. The aim is for the wheat to be able to withstand heat, wind and drought, thus safeguarding harvests.

Artificial Muscles Revolutionize Video Games

Sep 7th, 2012 3m 40s

It is used in headphones, gamepads and the iPod accessory mophie pulse. It's name: ViviTouch. A kind of artificial muscle that really makes video games and sounds come alive. The technology behind it: electroactive polymers. Developed by the Ba

Better Wheat to Safeguard Global Nutrition

Jun 8th, 2012 3m 21s

Bayer CropScience has opened its 1,400-square-meter European Wheat Breeding Center in Gatersleben, Germany. Varieties of wheat with higher yields and enhanced properties are to be developed here for the central European market.

Annual Stockholders' Meeting 2012

Apr 30th, 2012 10m 5s

2011 was a good year for the Bayer Group both strategically and operationally. "Our business was very successful and we achieved our targets for the Group," said Management Board Chairman Dr. Marijn Dekkers at the Annual Stockholders’ Meeting i

"Earthquake wallpaper" can save lives

Mar 29th, 2012 6m

Recent tests show that a glass fiber wallpaper in conjunction with a special Bayer adhesive made from polyurethane can preserve the collapse of building walls in the event of an earthquake. This innovation could be a lifesaver for people living

Financial Data 2011: Sales and EBIT at Record Levels

Feb 29th, 2012 8m 5s

With sales growth of more than 5% to EUR 36.5 billion, Bayer exceeded the record set in 2010. Good progress was made with innovations and the expansion of the company’s activities in the emerging markets.

Getting the protective factor pain under control

Feb 15th, 2012 4m 2s

Pain is an important warning signal for the body. If it becomes chronic, it loses its warning function. That's why it is important to immediately combat pain. Acetylsalicylic acid, the active ingredient in Aspirin, helps people get pain under c

Bayer plans further expansion in Asia

Nov 17th, 2011 6m 55s

The Bayer Group presented its plans for the Asian region at an international press conference in Shanghai. Bayer intends to further expand its production, distribution network and research activities in Asia and considerably increase its sales

Bayer Plans Continued Growth in Japan

Oct 6th, 2011 2m 46s

At the centennial of Bayer's corporate presence in Japan, the Group announced that it plans to raise annual sales in the country by an average of 6 percent a year to reach about 2.4 billion euros by 2015.

How people in megacities are fed

Aug 8th, 2011 6m 5s

More and more people are going to live in megacities. At the same time, an ever-smaller number of farmers has to supply them with food. In addition, agricultural production is being threatened by climate change and fungi. Bayer has now found a

Bayer Materials in Record-breaking Solar Impulse Plane

Jun 9th, 2011 4m 58s

With its expertise and high-tech materials, Bayer MaterialScience is part of the team that aims to fly around the world in a solar-powered plane.

German President praises Bayer for Life-saving Discovery

May 24th, 2011 3m 55s

In 2009, Bayer scientists were awarded the Federal President's German Future Prize for their development of the new anticoagulant rivaroxaban. He visited Bayer to find out more about the innovation.

Strengthening Commitment to Sustainable Development

May 18th, 2011 4m 2s

Bayer has presented its sustainable development review of 2010. The Group is looking to cut specific greenhouse gas emissions by 35 percent by 2020 compared to 2005.

New process for the production of plastics can replace oil with carbon dioxide

May 10th, 2011 3m 58s

Bayer has launched a pilot plant in Leverkusen which uses carbon dioxide for the production of plastics with the help of a new catalyst.

New dimensions in light

Oct 19th, 2009 5m 44s

Flexible coatings from Bayer make surfaces light up - without the use of light bulbs or LEDs. The technology delivers glare-free light with uniform brightness over its entire surface, creating a unique mood.

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