Ari Weinzweig is the Co-Founding Partner of Zingerman’s Community of Businesses, a nationally renowned food icon that’s grown to over $70million in annual revenue. In this episode, Ari discusses how he was able to build the vision and the culture for his company and what process he had to undertake to properly map it out so that everyone could see it, believe it, and get on board with it. Ari joins our new host, Giselle El Birri to deliver best practices around building vision and culture in today’s industry.