Be Your Boss talks with Karen Sasso, a wife, mom, accountant, former mayor of Hackensack, New Jersey and Carvel franchisee. Not only was she in the city council meetings, but now she is a member of the Carvel franchisee leadership council. She discusses with us how to turn around a bad business, marketing techniques in their town, moving locations and much more. Also, as a former city official, she is able to talk about working with your municipality's officials.