Christina Nicholson
Become a Media Maven
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Christina Nicholson
Become a Media MavenClaimedEpisodes
Christina Nicholson
Become a Media Maven
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Today, I will let you know what I highlighted and why in part four of this Atomic Habits series.If you’re not familiar with Atomic Habits, here’s a crash course:James Clear wrote this book and introduces “The Four Laws of Behavior Change”.The f
Today, I will let you know what I highlighted and why in part three of this Atomic Habits series.If you’re not familiar with Atomic Habits, here’s a crash course:James Clear wrote this book and introduces “The Four Laws of Behavior Change”.The
This is the first book I’ve read twice.The first time I listened to it.This last time, I read it with a highlighter.Today, I will let you know what I highlighted and why in part one of this series.I’m doing this selfishly because I think this i
This is the first book I’ve read twice.The first time I listened to it.This last time, I read it with a highlighter.Today, I will let you know what I highlighted and why in part one of this series.I’m doing this selfishly because I think this i
When I published my book, Become a Media Maven, my friend and past podcast guest Jessica Terzakis invited me to co-host a LinkedIn Live event with her. She asked me a bunch of questions about the most overlooked and free way to find more client
Today, we’re walking and talking about my book launch. I’ll tell you about how I came up with the idea to write this book, why the focus changed, when it was hard for me to sit down and write the book, and every little thing I did to market the
I am thrilled to announce that my new book, Become a Media Maven, will be published next week. After exploring the options of traditional publishing versus self-publishing, I have decided to take the self-publishing route. In this episode, I sh
Yong-Soo Chung from FirstClassFounders.com and the host of the First Class Founders podcast.Yong-Soo is a serial entrepreneur bootstrapping his business from nothing to $20m over eight years. Now, he's on a mission to help founders and creators
Before recording this episode, I was one of those people who did not have a crisis communications plan. Now I do… and you should too. Linda Zebian, the leader of communications and community at Muck Rack, shares five ways we can prepare for a c
So many people want to know how to do their own public relations… when they’re ready.It’s shocking how many excuses I hear from people on why they’re not ready.Not big enough. Not well known yet. Not making enough money. Don’t have a team. Stil
I’m going to break down the who, what, when, where, why, and how in this episode.If you haven’t jumped in my bootcamp yet, you can see how this played out for a solopreneur I worked with in my Media Mentoring Program. We worked on her very firs
My 40th episode on this podcast was 35 Things to Do AFTER You Earn Media Coverage. I share this all the time with people.It’s been nearly five years since I recorded it and because it’s how you turn publicity into profit, it’s time for an updat
In this episode, we're diving deep into the concept of contributed articles. I'll unravel what they are, why they matter, and how you can make the most of them in your content strategy.What exactly is a contributed article? Why should you care?
Last week, I walked you through my brand-new flywheel. It was all about content, so this week, I’m going to explain where I get the ideas for the content I create and how I create it.Some things mentioned in this episode include:LinkedIn PostCa
I consider a flywheel a system. It’s an order of doing things that once started, should keep going. One thing leads to the next.You can have a sales flywheel, a marketing flywheel, an operations flywheel, and more.I decided to create a content
If you've ever wanted to land coverage in Fox Business, you're going to love this podcast.Kevin Dinino, CEO of KCD PR, shared this story with Allison Carter at PR Daily. Now, I'm going to break it down and share what worked and why it did so yo
Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It’s marketing. The sales come afterward.I don’t like it when people rely on media placements to get sales
This issue has been plaguing the media and public relations industries for years. It’s paying for editorial placements, also known as paying for placement PR. Any professional will tell you this is wrong and unethical. But the people who want y
One of my big goals right now is growing my newsletter. I want to get more subscribers, break a 50% open rate, and increase my click thru rate to 3%.Building an email list is not easy. I have some things to do. In this podcast, I’m sharing the
This is an episode with show notes from the Duct Tape Marketing Podcast.Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. As digital channels have taken more and more attention, it’s easy t
What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online.Jenny dishes on ev
I’ve known Pat Flynn from Smart Passive Income for a few years now and he surprised me with some things we talked about. Pat shares how his business didn’t start with podcasting. Still, he credits the Smart Passive Income Podcast to his success
The public relations industry often falls victim to several myths and misconceptions that contribute to it being a best-kept secret. They also hold you back from pitching to the media because you don’t think you’re ready or big enough. I hope b
Spin Sucks invented (and copyrighted) the PESO Model. I’ve recently been binging all of Gini Dietrich’s stuff… and this is her jam. It’s an integrated approach to communications that blends paid, earned, shared, and owned media to establish tho
I love being productive and efficient. Sometimes a NOT to-do list can help you get just as much done if not more.While traditional to-do lists outline tasks and obligations, a "NOT to do" list allows you to identify and eliminate nonessential o
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