Episode 430. Simply Put. Why Clear Messages WIN and How to Design Them with Ben Guttmann
Episode 430. Simply Put. Why Clear Messages WIN and How to Design Them with Ben Guttmann
Episode 430. Simply Put. Why Clear Messages WIN and How to Design Them with Ben Guttmann
Have you ever wondered why certain TV commercials, political campaign slogans, or advertisements stuck in your head and a million others simply went through you from ear to ear?
In this episode, Ben Guttmann teaches us the secrets behind clear messaging and how to become better communicators. Ben is a Marketing Entrepreneur, Educator, and Author. He is the Principal at Unisphere Ideas, teaches marketing at the nation's largest business school, and authored one of the best books ever written on messaging, "Simply Put: Why Clear Messages Win―and How to Design Them." Right after college, Ben built, ran for over 10 years, and sold an award-winning marketing agency, Digital Natives Group. Still, his desire to share his communication skills and altruistic nature spoke louder and led him to start consulting, speaking internationally, and writing a book.
Throughout this episode, the author of "Simply Put," shares the five principles of becoming a clear communicator, his experiences building, running, and then selling his award-winning marketing agency, and practical tips you can start doing today to improve your communication skills. Ben also teaches how to close the gap between simple and complex messaging, marketing, and sales strategies, explains the importance of embracing constraints to improve creativity and innovation, and more.
Tune in to Episode 430 of Becoming Your Best and learn how to create a sharp, authentic, and empathetic communication style, allowing you to turn your ideas into an invitation that people can't refuse.
Some Questions I Ask:
- Why do so many of us struggle with communicating effectively? (6:10)
- How can we use this concept to better connect with our audience? (14:00)
In This Episode, You Will Learn:
- A bit about Ben's background and turning points that significantly impacted him (2:30)
- Ben's five principles to turn your messages clearer (9:20)
- How asking "So, what?" can help us communicate more effectively (12:20)
- Ben shares practical tools for becoming better communicators (19:40)
Connect with Ben Guttmann:
- Website
- Book: Ben Guttmann - Simply Put: Why Clear Messages Win―and How to Design Them
Becoming Your Best Resources:
- Becoming Your Best Website
- Becoming Your Best University Website
- Becoming Your Best Library
- Email: support@becomingyourbest.com
- Book: Becoming Your Best: The 12 Principles of Highly Successful Leaders
- Book: Conquer Anxiety: How to Overcome Anxiety and Optimize Your Performance
- Facebook Group – Conquer Anxiety
Hosted on Acast. See acast.com/privacy for more information.
From The Podcast
Becoming Your Best | The Principles of Highly Successful Leaders
How do you feel about your personal and professional life? Many people feel like they or their teams are stuck in a mediocrity trap. The question is how do you take where you are today and make it better and overcome seemingly insurmountable obstacles to your success? Not only that, but how can you inspire your children or employees to do the same and become their best? In the Becoming Your Best podcast, Steve and Rob Shallenberger will help you uncover the principles of highly successful leaders. This podcast will give you the tools and processes to help you become the person, parent, partner, or leader that you’ve dreamed of becoming. This podcast also gives leaders and their teams the tools and know-how to break down performance barriers, achieve huge results, and be the disruptive company in their industry. When collectively applied, our signature 12 principles will have a profound impact on the revenue, culture, innovation and productivity of any organization in any industry. You will discover how to make communication easier and clearer, live in greater peace and balance, manage your time effectively, more persuasively lead others with an inspiring vision, and how to embrace change—not fear it. As the global authority on leadership training, Becoming Your Best teaches people how to follow their own path to success using the 12 Principles discovered by founder Steven Shallenberger in his 40+ years of research as a business leader. Countless key executives, organizations, athletes, teachers, and individuals worldwide have come to rely on these principles and processes. Becoming Your Best is packed with advice, tools, and examples for turning your thoughts into action, motivating yourself and those around you, inspiring teams to solve problems creatively, and building the life you’ve always dreamed of. Click subscribe to get a new podcast episode every Thursday. Hosted on Acast. See acast.com/privacy for more information.Join Podchaser to...
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