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Second Cup: Build in travel time, even on Zoom

Second Cup: Build in travel time, even on Zoom

Released Sunday, 23rd June 2024
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Second Cup: Build in travel time, even on Zoom

Second Cup: Build in travel time, even on Zoom

Second Cup: Build in travel time, even on Zoom

Second Cup: Build in travel time, even on Zoom

Sunday, 23rd June 2024
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Episode Transcript

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0:00

My dad works in B2B marketing, but

0:02

I never really knew what that meant.

0:04

Then one day my dad came by

0:06

my school for career day and told

0:09

everyone in my class he was a

0:11

big MQL man. Then he just kept

0:13

saying things like, The more MQLs the

0:15

better, over and over. My friends still

0:18

laugh at me to this day. I

0:20

think it means marketing qualified lead? One

0:23

thing's for sure. I'll be known as

0:25

the MQL man's kid for the rest

0:27

of my days. Why can't you just

0:29

be a fireman or a lawyer?

0:31

Why? You ruined my life,

0:33

dad. Not everyone gets B2B,

0:36

but LinkedIn has the people who

0:38

do. And with ads on LinkedIn, you'll

0:40

be able to reach people based on

0:42

job title, industry, likelihood to buy,

0:44

and more. Start converting your B2B audience

0:47

into high quality leads today. We'll even

0:49

give you a hundred dollar credit on

0:51

your next ad campaign. Go to linkedin.com/customer

0:54

to claim your credit. That's linkedin.com/customer.

0:56

Terms and conditions apply. LinkedIn.

0:58

The place to be, to be. Welcome

1:04

to Before Breakfast, a production of

1:06

iHeartRadio. Good

1:09

morning. This is Laura.

1:12

Welcome to the Before Breakfast podcast.

1:16

Today's tip is to

1:18

build in travel time. Even

1:21

if all of your meetings are virtual

1:23

ones. You

1:25

will keep yourself on schedule and

1:28

you might be able to boost your energy levels

1:30

too. So

1:33

back in the old pre-COVID days, people

1:36

who worked in offices often needed

1:38

to travel to different meetings. You

1:41

would check which conference room you needed to

1:44

report to for your one o'clock meeting,

1:46

your two o'clock meeting, and so forth. If

1:49

you worked for a big enough company, this

1:52

could involve a reasonable hike. As

1:55

a result, meetings either needed

1:58

to end a few minutes before... the

2:00

hour, or they would

2:02

generally all start a few minutes after

2:04

the hour. This

2:06

is nothing more than the natural consequence

2:09

of people being unable to teleport. But

2:13

it had some upsides. Namely,

2:15

people had to stand up and move around

2:17

every hour or so. They'd

2:19

get some steps in. If

2:22

your office park had different buildings, you might

2:24

also get some fresh air. Even

2:27

if you had back-to-back meetings, there

2:30

was a little respite, at

2:32

least for normal people without the clout to have

2:34

everyone come to them. These

2:38

days, a great many meetings are

2:40

virtual, and that is awesome.

2:43

There's less commuting, less

2:45

time spent on airplanes, and

2:47

that is better for people and

2:49

better for the environment. However,

2:52

there is more of a temptation. To

2:55

have that one o'clock meeting, go

2:57

right up until two o'clock, and

3:00

then you quickly click on over to your next link. Then

3:03

you go right to three o'clock and boom, you

3:05

click on the next one. And

3:08

maybe you sneak a two-minute bathroom break in there

3:10

somewhere. But if

3:12

people don't need to travel, then

3:14

you don't technically have to end early or start

3:18

a little later. But

3:21

it is still a good idea to do so. People

3:24

need breaks. They

3:26

need time to write down the to-do's that

3:28

come out of each meeting. They

3:31

need time to breathe and clear

3:33

their heads, which can help them

3:36

avoid burnout. Taking

3:38

a few steps every hour or so is

3:40

better for people's health than sitting still. Moving

3:43

around also helps boost people's energy

3:46

levels. So

3:48

even if your meetings are virtual, build

3:51

in travel time. If

3:54

you meet with a lot of people from your

3:56

same organization, then develop

3:58

a culture where you end... all meetings

4:00

10 minutes early, as in 10

4:03

minutes before the hour for standard

4:05

one-hour meetings. You

4:07

could obviously also start all meetings 10 minutes

4:09

late, which is really the same thing, but

4:12

this is sometimes hard to explain to outsiders

4:14

or get them to adopt it as easily

4:16

when they are meeting with you. Ending

4:20

earlier tends to feel more natural. When

4:24

you are developing agendas for meetings, really

4:26

lean into this. At

4:28

10.50, that 10 o'clock

4:30

meeting, has wrapped up. If

4:33

someone sends you an agenda that goes

4:36

for the full hour, ask if it

4:38

can be shortened by a few minutes to

4:40

allow for people to grab a coffee or think about

4:43

their notes. Or

4:45

just note that you will need a few minutes of

4:47

travel time. Maybe

4:49

people won't even think about it. Most

4:52

people were in that habit a few years ago.

4:55

So, unless you only work with people

4:57

whose careers began after 2020, you will probably

5:01

all figure it out. And

5:04

then, when you do get 10 minutes

5:07

in between meetings, don't just

5:09

check email, tempting as that is. If

5:12

you are at home, go outside for a few minutes.

5:15

Take your bathroom break if you need one, of course. But

5:19

also focus on doing something active with

5:21

this open space. You

5:24

might be able to boost your energy levels

5:26

by enough to make it through that next

5:28

Zoom meeting. And if

5:30

you've got more than five or six of

5:32

those on any given day, well,

5:34

I don't need to tell you that

5:37

you can use all the energy boosts

5:40

you can get. In

5:42

the meantime, this is Laura,

5:45

thanks for listening, and

5:47

here's to making the most of

5:50

our time. Hey

5:57

everybody, I'd love to hear from you. Send

6:00

me your tips, your questions, or anything else.

6:03

Just connect with me on Twitter, Facebook, and

6:06

Instagram at BeforeBreakfastPod.

6:09

That's B-E, the number four, then

6:12

breakfast, P-O-D. You

6:14

can also shoot me an

6:16

email at BeforeBreakfastPodcast at iheartmedia.com.

6:19

That before breakfast is spelled out with all the letters.

6:22

Thanks so much. I look forward to staying in touch. Before

6:30

Breakfast is a production of iHeartRadio.

6:33

For more podcasts from iHeartRadio, visit

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