Episode Transcript
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0:00
My dad works in B2B marketing, but
0:02
I never really knew what that meant.
0:04
Then one day my dad came by
0:06
my school for career day and told
0:09
everyone in my class he was a
0:11
big MQL man. Then he just kept
0:13
saying things like, The more MQLs the
0:15
better, over and over. My friends still
0:18
laugh at me to this day. I
0:20
think it means marketing qualified lead? One
0:23
thing's for sure. I'll be known as
0:25
the MQL man's kid for the rest
0:27
of my days. Why can't you just
0:29
be a fireman or a lawyer?
0:31
Why? You ruined my life,
0:33
dad. Not everyone gets B2B,
0:36
but LinkedIn has the people who
0:38
do. And with ads on LinkedIn, you'll
0:40
be able to reach people based on
0:42
job title, industry, likelihood to buy,
0:44
and more. Start converting your B2B audience
0:47
into high quality leads today. We'll even
0:49
give you a hundred dollar credit on
0:51
your next ad campaign. Go to linkedin.com/customer
0:54
to claim your credit. That's linkedin.com/customer.
0:56
Terms and conditions apply. LinkedIn.
0:58
The place to be, to be. Welcome
1:04
to Before Breakfast, a production of
1:06
iHeartRadio. Good
1:09
morning. This is Laura.
1:12
Welcome to the Before Breakfast podcast.
1:16
Today's tip is to
1:18
build in travel time. Even
1:21
if all of your meetings are virtual
1:23
ones. You
1:25
will keep yourself on schedule and
1:28
you might be able to boost your energy levels
1:30
too. So
1:33
back in the old pre-COVID days, people
1:36
who worked in offices often needed
1:38
to travel to different meetings. You
1:41
would check which conference room you needed to
1:44
report to for your one o'clock meeting,
1:46
your two o'clock meeting, and so forth. If
1:49
you worked for a big enough company, this
1:52
could involve a reasonable hike. As
1:55
a result, meetings either needed
1:58
to end a few minutes before... the
2:00
hour, or they would
2:02
generally all start a few minutes after
2:04
the hour. This
2:06
is nothing more than the natural consequence
2:09
of people being unable to teleport. But
2:13
it had some upsides. Namely,
2:15
people had to stand up and move around
2:17
every hour or so. They'd
2:19
get some steps in. If
2:22
your office park had different buildings, you might
2:24
also get some fresh air. Even
2:27
if you had back-to-back meetings, there
2:30
was a little respite, at
2:32
least for normal people without the clout to have
2:34
everyone come to them. These
2:38
days, a great many meetings are
2:40
virtual, and that is awesome.
2:43
There's less commuting, less
2:45
time spent on airplanes, and
2:47
that is better for people and
2:49
better for the environment. However,
2:52
there is more of a temptation. To
2:55
have that one o'clock meeting, go
2:57
right up until two o'clock, and
3:00
then you quickly click on over to your next link. Then
3:03
you go right to three o'clock and boom, you
3:05
click on the next one. And
3:08
maybe you sneak a two-minute bathroom break in there
3:10
somewhere. But if
3:12
people don't need to travel, then
3:14
you don't technically have to end early or start
3:18
a little later. But
3:21
it is still a good idea to do so. People
3:24
need breaks. They
3:26
need time to write down the to-do's that
3:28
come out of each meeting. They
3:31
need time to breathe and clear
3:33
their heads, which can help them
3:36
avoid burnout. Taking
3:38
a few steps every hour or so is
3:40
better for people's health than sitting still. Moving
3:43
around also helps boost people's energy
3:46
levels. So
3:48
even if your meetings are virtual, build
3:51
in travel time. If
3:54
you meet with a lot of people from your
3:56
same organization, then develop
3:58
a culture where you end... all meetings
4:00
10 minutes early, as in 10
4:03
minutes before the hour for standard
4:05
one-hour meetings. You
4:07
could obviously also start all meetings 10 minutes
4:09
late, which is really the same thing, but
4:12
this is sometimes hard to explain to outsiders
4:14
or get them to adopt it as easily
4:16
when they are meeting with you. Ending
4:20
earlier tends to feel more natural. When
4:24
you are developing agendas for meetings, really
4:26
lean into this. At
4:28
10.50, that 10 o'clock
4:30
meeting, has wrapped up. If
4:33
someone sends you an agenda that goes
4:36
for the full hour, ask if it
4:38
can be shortened by a few minutes to
4:40
allow for people to grab a coffee or think about
4:43
their notes. Or
4:45
just note that you will need a few minutes of
4:47
travel time. Maybe
4:49
people won't even think about it. Most
4:52
people were in that habit a few years ago.
4:55
So, unless you only work with people
4:57
whose careers began after 2020, you will probably
5:01
all figure it out. And
5:04
then, when you do get 10 minutes
5:07
in between meetings, don't just
5:09
check email, tempting as that is. If
5:12
you are at home, go outside for a few minutes.
5:15
Take your bathroom break if you need one, of course. But
5:19
also focus on doing something active with
5:21
this open space. You
5:24
might be able to boost your energy levels
5:26
by enough to make it through that next
5:28
Zoom meeting. And if
5:30
you've got more than five or six of
5:32
those on any given day, well,
5:34
I don't need to tell you that
5:37
you can use all the energy boosts
5:40
you can get. In
5:42
the meantime, this is Laura,
5:45
thanks for listening, and
5:47
here's to making the most of
5:50
our time. Hey
5:57
everybody, I'd love to hear from you. Send
6:00
me your tips, your questions, or anything else.
6:03
Just connect with me on Twitter, Facebook, and
6:06
Instagram at BeforeBreakfastPod.
6:09
That's B-E, the number four, then
6:12
breakfast, P-O-D. You
6:14
can also shoot me an
6:16
email at BeforeBreakfastPodcast at iheartmedia.com.
6:19
That before breakfast is spelled out with all the letters.
6:22
Thanks so much. I look forward to staying in touch. Before
6:30
Breakfast is a production of iHeartRadio.
6:33
For more podcasts from iHeartRadio, visit
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the iHeartRadio app, Apple Podcasts, or
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