Caitlin Clark has elevated the WNBA into the mainstream...while Caitlin Clark continues to set record ratings in the WNBA. However...even though Caitlin Clark has elevated the WNBA...the mainstream media continues to ignore the product on the court.

We discuss the illusion of success in the WNBA...and explain why the WNBA is setup for failure. We discuss media coverage of the WNBA...and explain why the media doesn't cover the actual basketball in the WNBA. We question if the WNBA can present a compelling on-court product...and explain why this short-term WNBA ratings success is unsustainable.