This episode is with award winning social change strategist Chris Baker.

Chris has worked across the full spectrum of societal issues from knife crime to climate change to homelessness. He has a proven track record of applying the principles of behavioural science and psychology to real world problems in order to change people’s behaviour.

Topics include:

• How the Ad industry uses our evolutionary instincts against us
• How people are becoming more conscientious of social issues and why the corporate world is having to follow suit
• How societal attitudes shift over time and the role you can play

Music credits:

Ghostrifter - Mellow Out

sudders - Family

Sound produced by Jack Suddaby

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