Rish (Rishabh) Bhandari is the Founder and CEO of  Content Beta,  a content studio for B2B SaaS companies.  In this episode Rish shares: 

• Why B2B SaaS companies should be investing in video marketing in particular. 
• How SaaS companies can ensure that their content and video marketing not only educates potential customers, but translates into more conversions, sales, and higher product adoption.
• Types of content and video marketing for technology partnerships, whether you're marketing your ecosystem platform or your relationship with other platforms. 
• Where B2B SaaS companies can start with their content and video marketing strategy. 

Read the transcript here: https://www.pandium.com/blogs/content-marketing-for-b2b-saas-technology-partnerships-gaps-and-best-practices

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